Website copywriting services

Finding the perfect words to express your brand and move your audience to action is an art and a science. At Articulate Marketing, we create bespoke, SEO-optimised website content grounded in strategy, best practices, and personality.

Why Articulate?

  • Our copy is based on and enriched by brand or website strategy foundations, informed by research and workshops with key stakeholders to understand your brand.
  • Our writers understand how tone of voice, structure, SEO and CTA placement influence online engagement and user journeys.
  • We share the copy in Notion, mocked up to match your website layout. If we’re also designing your site, we’ll link to Octopus and Figma so you get the whole picture.
  • You get clear, collaborative editing processes — one feedback round followed by final sign-off.

Who is it for?

This service is for companies who:

  • Have completed a Brand Strategy Starter or Website Strategy Starter package with us (required).
  • Are redesigning, launching, or overhauling their site content.
  • Need website content that follows SEO and UX best practices.
  • Already have a website structure or are working with Articulate on one.

We align our work with your launch schedule, availability, and business goals.

What’s included?

  • Bespoke website copywriting written in our easy-to-use project management tool, Notion.
  • SEO keyword optimisation:
    • We'll optimise using keyword research if you've completed the brand strategy with us.
    • If you haven’t, you’ll need to provide keywords.
  • One round of consolidated feedback (your team gives feedback, we make edits, you finalise and provide approval before launch).
  • Access to designs (if applicable) via Octopus and Figma.
  • If you’re working with us on a website design project, we’ll add the copy to the final website pages ready for launch.

Pricing

  • 1 point per 50 words for brand-new copywriting (recommended)
  • 1 point per 100 words for copy editing
    • Editing may result in fewer words delivered than received.

What does the client get?

  • Website copy that is:
    • Clear, compelling, and on-brand
    • SEO keyword optimised (where possible)
    • Aligned with UX best practices and site design.
  • Copywriting delivered in Notion, easy for you to review and edit
  • Copy staged directly onto your website post-approval (no further changes unless minor fixes)

Timeline

  • The timeline depends on the volume of pages and the copy required.
  • You’ll get a detailed timeline from your project manager at kick-off.

Requirements before we begin

  • You must complete one of the following before we begin:
    • Brand Strategy Starter package
    • Website Strategy Starter package

This ensures we have the insight to write clear, compelling copy aligned with your goals.

What’s not included

  • Keyword research, unless the brand strategy has been completed or keywords are supplied
  • Multiple feedback rounds or rewrites beyond the one round included.
  • Ongoing content management or changes post-approval.

This datasheet provides a general overview of Articulate Marketing’s services. Each project is unique, and our processes evolve over time, so we reserve the right to make adjustments. Out-of-scope client requests must be mutually agreed by both parties in advance and may impact the project’s cost and timeline.