Website Strategy Starter

Our Website Strategy Starter package lays the strategic foundations for your website. It allows you to bring existing brand thinking to the table while we connect it to your website’s purpose, audience, and content. If Articulate is building your website, completing this package is the minimum requirement before we can begin the design and build phase.

The Website Strategy Starter package ensures that even if you’ve already completed brand strategy work internally or with another agency, we take the time to listen, understand, and develop a focused plan for a successful, high-performing site.

Why Articulate?

We bring together active listening, analytical insight, and strategic expertise to shape websites that look good and perform well. Our approach is practical and collaborative, designed to give you clarity and momentum.

We always anchor our work in your business goals and audience needs, building on what you already have, and removing anything unnecessary. As a B Corp since 2018, we work with purpose-driven companies that aim to grow while doing good in the world.

Who is it for?

This package is ideal for businesses that:

  • Are launching a new website or refreshing an existing one
  • Have completed some brand strategy already, but want to adapt it for their website
  • Want a strategic and effective website without going through a full brand strategy process
  • Need a clear, structured approach that works at pace

What’s included?

A concise and efficient programme to get your website strategy on track:

  • Discovery workshop to align on goals, users, brand, and business needs
  • Starter verbal identity development, including tone of voice and messaging for your website
  • Starter persona summary, based on desk research and discovery insights (up to three personas)
  • Starter visitor journey mapping workshop, to define how different users will navigate your site and what content they need
  • Playback session, where we share a short summary of findings and strategic recommendations
  • Starter project management, to guide the process and keep everything on track (approximately 1.5 hours of dedicated project management every month)

What does the client get?

By the end of this package, you will have:

  • A shared understanding of your website’s purpose, priorities and target users
  • A good understanding of typical visitor journeys
  • Strategic clarity to inform design, content and functionality decisions
  • Light-touch project management support to keep momentum

Timeline

  • This is our minimum required engagement before embarking on a website development and design project.
  • You’ll get a detailed timeline from your project manager at kick-off.

This datasheet provides a general overview of Articulate Marketing’s services. Each project is unique, and our processes evolve over time, so we reserve the right to make adjustments. Out-of-scope client requests must be mutually agreed by both parties in advance and may impact the project’s cost and timeline.