Distinctive by design: Crafting Gentian’s purposeful new brand and website
Gentian partnered with Articulate Marketing to launch a bold new brand identity and website experience that reflects its innovative approach to nature intelligence. While the Gentian team provided initial messaging foundations, Articulate translated these into clear, compelling copy and a distinctive visual identity, paired with a modern, intuitive website that’s easy to manage and scale.
Project overview
Environment
Brand Strategy
Signature Website
Expert Copywriting
Gentian wanted to expand its online presence, improve user engagement, and better communicate its unique offering. They were looking for a premium, modern website designed specifically for them to reflect their brand personality and support their wider business ambitions.
Articulate worked with Gentian to deliver a bold new logo, refreshed colour palette and typeface, and a cohesive visual tone of voice. These elements are combined in a clean, modern website that’s intuitive to navigate and built for scale.
Today, Gentian has a confident digital presence that reflects the value of its work and the cutting-edge technology behind it.
About the client
Gentian is a nature intelligence company that uses advanced AI and high-resolution satellite imagery to deliver fast, accurate biodiversity insights.
Its solutions help organisations navigate complex regulations including biodiversity net gain, the Taskforce on Nature-related Financial Disclosures, and the Corporate Sustainability Reporting Directive. Founded in 2020, Gentian is on a mission to enable better decisions for people, business and the planet.
Gentian’s ambition
As a pioneering business at the intersection of nature, data and technology, Gentian needed a brand that reflected the sophistication of its platform and the importance of its mission. However, the company’s existing branding and website didn’t do justice to its offer. The website also lacked clarity and did not contribute much to the ‘buyer’s journey’.
Gentian needed a full brand story, logo and digital presence that could educate and inspire. That meant a refreshed tone of voice and a website that could grow with the business.
A striking new logo and flexible visual identity system reflecting Gentian’s focus on nature, intelligence, and technology
Clear, purposeful messaging and tone of voice that bring Gentian’s mission to life
A clean, user-friendly website designed for engagement and easy content management by Gentian’s team
Scalable website architecture, laying the foundation for future marketing efforts and product launches
Looking ahead
Creating a brand
to believe in
Gentian is helping the world see nature more clearly through data, insight, and action. Articulate helped create a brand and website that reflect that clarity. Today, Gentian stands out with a distinctive identity and a website that supports its mission to protect and enhance the natural world.
Find out how Articulate can help you elevate your brand with strategic messaging, design and digital expertise.