Content Strategy Pro

Our Pro package provides an expertly engineered foundation for your annual marketing strategy, including two hero campaigns rooted in SEO analysis and thought leadership expertise, titles and outlines for 12 pieces of content, tailored SEO insights and targeted content strategy recommendations.

Why Articulate?

  • We combine rigorous, data-driven analysis with creative client immersion and decades of experience to deliver impactful content strategy work.
  • Differentiation is at the heart of what we do as marketers. Partner with Articulate Marketing to benefit from our extensive marketing experience and our proprietary marketing framework, The Difference Engine®. We believe every successful company has a Difference Engine® and our Pro content strategy package will be a key cog in yours.
  • We are a progressive marketing agency working with clients that help people live healthy, sustainable, flourishing lives. We have been a B Corp since 2018.

Who is it for?

Our Pro content strategy is our most popular package, perfect for mid-market organisations looking to supercharge their inbound marketing with impactful ideas, credible thought leadership and SEO rigour. You might be:

  • Entering a new market
  • Trying to cut through in a noisy, commoditised market
  • Launching a flagship product or service
  • Amplifying the impact of a new brand strategy

The Pro content strategy is more comprehensive than our Starter package, equipping you with more strategic content ideas and plans backed by more in-depth workshops and analysis. This process requires around two months to complete so it’s best-suited for established marketing teams, but we’ve still designed it to run as efficiently as possible.

What’s included?

Up to five hours of desk research to:

  • Review your existing ICPs, personas and key messages
  • Explore your existing content
  • Review your competitors’ content (up to three competitors)

A content gap analysis, which explores the topics, themes and formats your competitors are using that you are not (and vice versa.)

Two hero campaigns, each consisting of a title and summary for one piece of flagship content, key messaging and rationale and target SEO keywords, as well as working titles, SEO keyword rationale and outlines for 12 pieces of non-flagship, supporting content, such as thought leadership articles, case studies or educational guides.

An SEO keyword gap analysis which takes a deeper dive into the keywords your competitors rank for that you don’t, flagging areas of opportunity for content.

Expert, tailored content strategy recommendations not included in our Starter package that underpin your creative content and drive its performance.

The timeline

The precise timeline depends on timely cooperation from you, the client, and also our resource availability at the time of signing but the steps are as follows:

  • Contract signed
  • Discovery call and ideation workshop take place
  • Desk research, content gap analysis and SEO keyword gap analysis are completed
  • Hero campaigns, ideation and content strategy recommendations are completed
  • Handover and Q&A meeting takes place

Required workshops

  • A two-hour discovery call to get to know you, your brand and your current approach to content marketing.

  • A one-hour ideation workshop to explore the potential topics and themes of your content.

  • A 1.5 hour handover and Q&A session to deliver ideation and hero campaign.

What does the client get?

You’ll have:

  • The strategic outline for two pieces of flagship content, which focus your marketing efforts and investment on quality and impact over quantity and churn.
  • Well-reasoned, expertly crafted ideas for up to 12 pieces of content to underpin your content marketing strategy and support your flagship content.
  • Tailored SEO insights to help plan content effectively to drive SEO performance.
  • Expert recommendations from Articulate that will help guide your wider marketing efforts.
  • A honed focus for your inbound marketing, improving your return on investment, lead generation and brand impact.

This datasheet provides a general overview of Articulate Marketing’s services. Each project is unique, and our processes evolve over time, so we reserve the right to make adjustments. Out-of-scope client requests must be mutually agreed by both parties in advance and may impact the project’s cost and timeline.