
CloverDX
A new signature website, an optimised content strategy, and a successful product launch: how Articulate Marketing helps CloverDX scale and thrive.
In the latest evolution of a five-year marketing partnership with Articulate, CloverDX wanted to improve its digital presence, build a new pricing calculator, launch a new product, and create a new thought leadership podcast.
Project overview
Creating a data-driven Difference Engine® for CloverDX
Although CloverDX had a strong platform and a loyal customer base before connecting with Articulate, its digital presence didn’t match its growth ambitions. The existing website and pricing page were not optimised for conversion, leading to lower-than-expected engagement and fewer qualified leads. Its content strategy also lacked the thought leadership presence necessary to establish authority in a highly technical market. Finally, it needed a clear, impactful go-to-market strategy to launch its new product, Wrangler, and differentiate it from strong competitors.
In short, CloverDX needed a comprehensive revamp of its digital assets to fuel growth.

Founded in 2007, CloverDX is a versatile data integration platform that helps organisations tackle complex data challenges by automating and managing data pipelines.
With a focus on automation and scalability, CloverDX streamlines tasks like data migration, transformation, and publication, improving team productivity and ensuring data quality.

Although CloverDX had a strong platform and a loyal customer base before connecting with Articulate, its digital presence didn’t match its growth ambitions. The existing website and pricing page were not optimised for conversion, leading to lower-than-expected engagement and fewer qualified leads. Its content strategy also lacked the thought leadership presence necessary to establish authority in a highly technical market. Finally, it needed a clear, impactful go-to-market strategy to launch its new product, Wrangler, and differentiate it from strong competitors.
In short, CloverDX needed a comprehensive revamp of its digital assets to fuel growth.
Overcoming the challenges
The website needed a refresh to increase conversion rates and improve user experience.
Conversion rate optimisation (CRO) was essential to driving more qualified leads from digital traffic.
CloverDX wanted to establish a stronger presence with thought leadership content, including blogs and a podcast.
The product launch for Wrangler needed a clear, well-executed go-to-market (GTM) strategy.
CloverDX’s goals
CloverDX aimed to relaunch its website, increase conversion rates through better CRO, and develop a content strategy that engaged its audience. The launch of its new product, Wrangler, required a detailed GTM strategy to capture market share quickly and efficiently. CloverDX also sought long-term support in areas such as content marketing, HubSpot integration, and sales enablement.
Articulate Marketing worked closely with CloverDX to:

01 Relaunch
Relaunch the website with a focus on visual design and improved conversion rates.
02 CRO
Implement a CRO strategy that increased conversions and reduced friction points in the customer journey.
03 Content
Develop an effective content strategy, delivering regular blog posts and a podcast series to establish thought leadership.
04 Strategy
Create a GTM strategy for Wrangler, ensuring the product launch was highly visible and well-received in the market.
05 HubSpot
Leverage HubSpot to drive better marketing and sales alignment, with systems designed for the easy tracking and reporting of results.
Building a difference engine for the data experts: what we did to help
Articulate Marketing’s team worked alongside CloverDX to deliver a strategic overhaul of their digital presence and support the launch of their new product. Key areas of focus included:
Website relaunch: Articulate redesigned and optimised CloverDX’s website, improving user experience and enhancing conversion rates.
Conversion Rate Optimisation (CRO): Strategic improvements, including an interactive pricing calculator, increased conversions and helped prospects understand CloverDX’s pricing.
Content strategy: Regular blogs and a new podcast series - Behind the Data - helped CloverDX engage its target audience, resulting in increased brand visibility.
HubSpot integration: With Articulate’s support, CloverDX was able to streamline marketing automation and improve lead tracking, driving ongoing growth.
Results
‘Our long-standing partnership with CloverDX took a big leap forward with the launch of the new website and podcast. As the host of the show myself, it’s been a pleasure to meet so many of their customers and to help CloverDX strengthen their thought leadership in the market.’ - Matthew Stibbe, CEO, Articulate Marketing
Immediate benefits

01
Improved website conversion rates, leading to more qualified leads and better customer acquisition.
02
Successful launch of Wrangler, with strong market interest and established placement in the market.
03
Thought leadership content, including blogs and podcasts, increased brand visibility and established CloverDX’s authority in the industry.
04
Ongoing support through HubSpot integration, which allowed CloverDX to better align marketing and sales operations.
Looking ahead


What’s next?
CloverDX came to Articulate with a vision, and together we recognised that a comprehensive brand rethink would take them further than just an isolated product launch or website refresh. By building a solid foundation with new content strategies, optimised user journeys, and enhanced data management tools like Wrangler, we’ve set the stage for what’s to come. Watch this space.