OnPath Testing delivers software goals with quality assurance solutions and expert advice. The CEO, Brian Borg, contacted Articulate Marketing hoping to find a long-term marketing partner. His ambitions were to use search engine and conversion rate optimisation to increase both traffic and leads to the company's website.
To do so, OnPath needed a high-performance inbound marketing strategy and a clear roadmap for progress. And, they wanted to build a real connection with folks who cared about improving software quality. As tech-minded marketing geeks who build our own apps, Articulate was the perfect fit!
So, the team signed up to HubSpot CMS and put Articulate Marketing, a HubSpot Platinum partner, in the driver's seat.
Putting fuel in the engine
Our solution started with Articulate's marketing strategy foundations process. This involved a series of consultative workshops and documentation to create a cohesive voice for OnPath's content.
Pressing the accelerator
Let's talk results. We've built out a comprehensive set of marketing materials and strategies that directly aligns with OnPath's target audience.
Content for all stages of the flywheel
SEO-optimised thought-leadership content and pillar pages
Promotion across social media, pay-per-click advertising and email
Lead conversion whitepapers, calculators and other premium gated offers
Sales material, such as an animated video and a presentation template
More traffic, more high quality leads
increase in traffic
increase in leads
increase in CTAs viewed
sessions on average per month
active contacts in the database
sales sequences engaged with