OnPath Testing delivers software goals with quality assurance solutions and expert advice. The CEO, Brian Borg, contacted Articulate Marketing hoping to find a long-term marketing partner. His ambitions were to use search engine and conversion rate optimisation to increase both traffic and leads to the company's website.
To do so, OnPath needed a high-performance inbound marketing strategy and a clear roadmap for progress. And, they wanted to build a real connection with folks who cared about improving software quality. As tech-minded marketing geeks who build our own apps, Articulate was the perfect fit!
So, the team signed up to HubSpot CMS and put Articulate Marketing, a HubSpot Platinum partner, in the driver's seat.
Putting fuel in the engine
Our solution started with Articulate's marketing strategy foundations process. This involved a series of consultative workshops and documentation to create a cohesive voice for OnPath's content.
Pressing the accelerator
Let's talk results. We've built out a comprehensive set of marketing materials and strategies that directly aligns with OnPath's target audience.
Content for all stages of the flywheel
SEO-optimised thought-leadership content and pillar pages
Promotion across social media, pay-per-click advertising and email
Lead conversion whitepapers, calculators and other premium gated offers
Sales material, such as an animated video and a presentation template