Lead generation

Converting leads, one form at a time

Getting people to turn up to your B2B site is one thing. Getting them to stay… well, that’s a whole other kettle of fish.

Leads - Hero

Here’s why our clients come to us

Cold-calling just doesn’t seem to work anymore

"Cold-calling just doesn’t seem to work anymore."

We’ve got traffic, but not enough high quality leads

"We’ve got traffic, but not enough high quality leads."

The sales team says we sent them cold leads, again!

"The sales team says we sent them cold leads, again!"

Not one person in our database wants to buy

"Not one person in our database wants to buy."

Here’s what we can do for you

Get more high quality leads into your contact database. Attract conversions with white papers, eBooks, quizzes, calculators, playbooks and checklists. Make the most of marketing automation (with HubSpot).

Let us help you build an optimised conversion funnel.

Landing page guide
Get more leads
Here’s what we can do for you

How to capture leads the inbound way

Stop annoying people. Instead, inform, delight and offer real value to potential contacts:

Call-to-action

Call-to-action

Encourage prospects to take action and buy-in.
Landing page

Landing page

Capture contact details with a smart form.
Valuable content

Valuable content

Offer useful, authoritative content to leads.
Lead nurturing

Lead nurturing

Keep people consistently engaged with emails.

Content process

Our approach to premium content provides value for your site visitors

At Articulate, we have teams of experienced copywriters who specialise in writing for B2B technology companies.

We create high-value white papers, ebooks, interactive tools and templates and other long-form content. These can be accessed by your potential leads through a form on a gated Hubspot landing page. Using A/B testing, we maximise your conversion rates.

Content process
Meticulous research

Meticulous research

Writers use authoritative sources, relevant facts and up-to-date statistics.

Expert interviews

Expert interviews

We conduct subject matter expert interviews with clients and third parties.

Project management

Project management

Lead generation efforts are managed from creation to final design and launch.

Premium content design

Quality templating and design makes all the difference for attracting leads

To enhance your lead generation efforts we put the ‘premium’ in premium copy.

Our in-house design and development team build bespoke PDF templates for guides and ebooks, as well as custom designed and coded Hubspot landing pages, emails and calls-to-action (CTAs).

Premium content design

Content promotion

Launch your campaign, today!

By integrating lead generation with traffic-growth strategies, we build a full-funnel model for capturing and nurturing leads.

To support the launch of a campaign, we use social media promotion on platforms like LinkedIn, Facebook and Twitter, as well as automated lead nurturing workflows and email marketing.

Content promotion
How to do PPC advertising

101 B2B lead generation tips

Get over a hundred tips for lead generation.

Guide to B2B landing pages

Guide to B2B landing pages

FREE guide to converting customers.

10 minute guide to inbound marketing

10 minute guide to inbound

Our coffee table guide to getting leads.

Your lead generation

Want more, high quality leads?

We won't promise the moon. But we will build you a bespoke, data-driven strategy for lead capture.

Let's talk
Get in touch with our marketing consultants