Lead capture, nurturing and conversion
How we convert your contacts into clients.
Personas are the lifeblood of an inbound content marketing strategy. Every single form of communication should be aimed at one of your buyer personas.
A persona isn’t just one of your target markets, but rather a semi-fictional, ideal representation of your target customer. While not a real person, every persona is based on real data about your customers, giving you real insight and the ability to continually create intoxicating content.
In short, personas laser focus your marketing efforts, so you’re only ever producing the good stuff that appeals to viable leads.
We have written the content for dozens of websites, including HP, Microsoft and various government agencies. We work well with design and interactive agencies. We can help your company produce better web copy and deliver it on time, whether you have one page or a hundred pages to fill.
The written content of a website can cause a number of problems:
We will ensure that your web copy is:
We charge on a fixed price basis so you know exactly how much you will pay before you commission the work. There is no charge for an initial discussion to understand your requirements and prepare a quotation. Websites vary greatly but, as an indication, expect to pay £250-£500 per web page.
Longer content is the foundation of any content marketing strategy. Use our ebooks, reports and white papers for lead generation. Gain credibility and authority to shape the market and enhance your brand.
We specialise in long-form content. This can range from a 2,000-word single-topic or product-focused, informative white paper, right through to a 10,000-word industry-wide report.
We use meticulous research, extended interviews and project management to keep you informed on progress and help us produce fully-sourced, in-depth copy.
anding pages are the tool we use to convert website visitors into leads that can be engaged, nurtured and closed as customers. Every sales manager wants more hot leads. Every marketing manager wants a better return from their advertising and PR spend. Landing pages deliver these results.
Too many B2B companies build a fancy website but give readers no way to engage with them beyond a ‘contact us’ form, which to most visitors looks like a ‘tell a sales person to pester me constantly’ form. Landing pages with valuable content engage people sooner in the sales cycle. This is important because the majority of your website visitors are looking to buy right now.