Inbound marketing
Converting leads, one form at a time
Getting people to turn up to your B2B site is one thing. Getting them to stay… well, that’s a whole other kettle of fish.
"Cold-calling just doesn’t seem to work anymore."
"We’ve got traffic, but not enough high quality leads."
"The sales team says we sent them cold leads, again!"
"Not one person in our database wants to buy."
Here’s what we can do for you
Get more high quality leads into your contact database. Attract conversions with white papers, eBooks, quizzes, calculators, playbooks and checklists. Make the most of marketing automation (with HubSpot).
Let us help you build an optimised conversion funnel.
Call-to-action
Landing page
Valuable content
Lead nurturing
Content process
Our approach to premium content provides value for your site visitors
At Articulate, we have teams of experienced copywriters who specialise in writing for B2B technology companies.
We create high-value white papers, ebooks, interactive tools and templates and other long-form content. These can be accessed by your potential leads through a form on a gated Hubspot landing page. Using A/B testing, we maximise your conversion rates.
Meticulous research
Writers use authoritative sources, relevant facts and up-to-date statistics.
Expert interviews
We conduct subject matter expert interviews with clients and third parties.
Project management
Lead generation efforts are managed from creation to final design and launch.
Premium content design
Quality templating and design makes all the difference for attracting leads
To enhance your lead generation efforts we put the ‘premium’ in premium copy.
Our in-house design and development team build bespoke PDF templates for guides and ebooks, as well as custom designed and coded Hubspot landing pages, emails and calls-to-action (CTAs).
Content promotion
Launch your campaign, today!
By integrating lead generation with traffic-growth strategies, we build a full-funnel model for capturing and nurturing leads.
To support the launch of a campaign, we use social media promotion on platforms like LinkedIn, Facebook and Twitter, as well as automated lead nurturing workflows and email marketing.
101 B2B lead generation tips
Get over a hundred tips for lead generation.
Guide to B2B landing pages
FREE guide to converting customers.
10 minute guide to inbound
Our coffee table guide to getting leads.
Your lead generation
Want more, high quality leads?
We won't promise the moon. But we will build you a bespoke, data-driven strategy for lead capture.
