‘Cold-calling just doesn’t seem to work anymore’
‘We’ve got traffic, but not enough high quality leads’
‘The sales team says we sent them cold leads, again!’
‘Not one person in our database wants to buy’
Stop annoying people. Instead, inform, delight and offer real value to potential contacts:
Encourage prospects to take action and buy-in
Capture contact details with a smart form
Offer useful, authoritative content to leads
Keep people consistently engaged with emails
At Articulate, we have teams of experienced copywriters who specialise in writing for B2B technology companies.
We create high-value white papers, ebooks, interactive tools and templates and other long-form content. These can be accessed by your potential leads through a form on a gated Hubspot landing page. Using A/B testing, we maximise your conversion rates.
Writers use authoritative sources, relevant facts and up-to-date statistics
We conduct subject matter expert interviews with clients and third parties
Lead generation efforts are managed from creation to final design and launch
To enhance your lead generation efforts we put the ‘premium’ in premium copy.
Our in-house design and development team build bespoke PDF templates for guides and ebooks, as well as custom designed and coded Hubspot landing pages, emails and calls-to-action (CTAs).
By integrating lead generation with traffic-growth strategies, we build a full-funnel model for capturing and nurturing leads.
To support the launch of a campaign, we use online advertising on platforms like LinkedIn, Facebook and Twitter, as well as social media promotion, automated workflows and email marketing.