Content marketing has revolutionised the way we communicate with our customers. Ninety-one percent of B2C businesses create online content, and it’s easy to see why. Not only does content marketing cost 62 percent less than traditional marketing, it also generates three times as many leads.
While putting out regular content should be at the top of any marketing copywriter's to do list, content for content’s sake won’t do your business any favours. But, create content that’s eloquently written, visually attractive and insightful, and you’ll soon find the leads you’ve been looking for.
We've put together this expansive list of content resources, compiling some of our favourite content tools, to help take your content from good to awesome.
Unsplash is brimming with gorgeous high-quality images. There's a wide selection, and each image includes the photographer's name and Twitter handle so you can personally thank them for their work if you so wish.
Pixabay promises that all pictures uploaded to the site are in the Public Domain and free for personal and commercial use without attribution.
11 must-read blogs to inspire new content
When stuck staring at a white page, a quick flick through someone else’s content is a great way to inspire your own. This selection of blogs are highly regarded and use best practices, and they cover a range of subjects to help take your content to the next level.
Here you’ll find lots of excellent stuff from the CMI, whose mission is to advance the practice of content marketing. The blog covers all aspects of content marketing, from specific and practical advice to more general industry trends.
Named the number one content marketing blog in the CMI's final Junta42 Top 42 Marketing List, you'd expect it to be good. And it doesn't disappoint: much of the content is written by respected marketing consultant, Jay Baer, and there's a strong focus on results.
Two sites for the price of one. Not only will One Look collate definitions from dictionaries across the web - both general and specialist - but it also has a reverse dictionary feature for when you know what you want to say, but you just can't remember the right word.
You know when you are really frustrated that you can't remember that perfect word? Well this is like the opposite of that, you know - encouraged, fulfilled, inspirited, stimulated, uplifted. Type in a word and find its antonyms.
Full of new words and uses of language, like a grown up's Urban Dictionary.