Beghou
Beghou initially partnered with Articulate Marketing to evolve its legacy brand identity, redesign its logo, launch a new HubSpot CMS website, and develop impactful sales and marketing collateral.
After we delivered the brand strategy, the partnership expanded to include powerful thought leadership content and 17,000+ words of website copy, completing their Difference Engine®.
Project overview
Health
Brand Strategy
Signature Website
Expert Copywriting
Building a full Difference Engine® for Beghou
Beghou needed to stand out amidst big-name competitors in the life sciences commercialisation market. They wanted their brand awareness, brand perception and digital presence to reflect the excellence and innovation they delivered for clients.
We began with a strategic discovery phase, including workshops, stakeholder interviews, desk research and analysis. This helped us form a clear, concise articulation of Beghou’s value, market position and key customer-facing messages.
Once we had a strong brand foundation, we built the rest of Beghou’s Difference Engine®: a new visual brand and logo, HubSpot CMS website, sales and marketing collateral and thought leadership content.
About the client
Beghou is a life sciences consultancy and tech firm with over 300 employees, operating offices across the US and India. It helps pharma companies adapt and succeed in increasingly complex markets using data, analytics, technology and operational expertise.
From emerging biopharma companies to established market leaders, Beghou helps launch and optimise their innovations and align commercial teams to reach more patients and improve health outcomes.
The challenge
When clients start working with Beghou, they typically stay clients for years, even when they move roles or companies. Beghou’s data expertise and collaborative client relationships consistently drive measurable improvements, both commercially and for patient experience.
Their challenge was scaling new business. There are a handful of firms that dominate the life sciences commercialisation market and that industry executives know and trust, even when projects don’t deliver results. Beghou had a proven track record, but lived in the shadow of market leaders’ brand and digital presence.
Overcoming the challenge
The brand needed to evoke industry excellence and technology innovation to compete with bigger firms.
Behou wanted a more impressive, performant and easy-to-manage website that actually generated leads.
They needed content and collateral that reflected the new, more confident brand and supported the sales cycle.
Beghou needed to learn more from content performance and better nurture their new leads.
Brand foundations
Evolve and refine positioning, messaging and personas to focus marketing on what (and who) matters for growth.
New logo and design language
Develop a bolder, differentiated visual brand that stands out in the market.
New HubSpot CMS website
Design and build a website that’s easy to manage and scale, and reflects Beghou’s high-calibre work and client partnerships.
Expert HubSpot consultancy
Identify automations, set up integrations and prime teams for ongoing success post-launch.
Updated assets
Write and design sales and marketing collateral that support more human journeys and close more deals.
Thought leadership content
Write copy that showcases Beghou’s expertise and builds credibility with buyers.
Looking ahead
The outcome
Now, Beghou has a competitive, clear and consistent brand, a fast, high-performing website and a suite of thought leadership content and sales collateral to fuel and support its accelerating growth.