Articles by Clare Dodd
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What does a copywriter do? Your content writing guide
Content is the answer to a question, the key to a puzzle, the information station on the road to progress. More than this, content is the...
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How to express your brand’s tone of voice through copywriting
Establishing a ‘tone of voice’ is one of the key ways that businesses can build a consistent, recognisable brand.
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Top 21 must-haves for remote working from home
Working from home is a real art. Lots of people think it's all daytime TV and curling up on the sofa with your laptop, but in many ways,...
6 steps to more effective sales and marketing meetings
Sales and marketing need to have a close relationship if you want to increase the number of qualified leads and conversions.
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How to make a successful marketing presentation in 5 easy steps
All of us have at some point been bored to tears by a marketing presentation. If you are lucky, you have also been informed, excited and...
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23 must-read blogs and sites for writers
What you find helpful, inspiring or informative can be a very subjective business, but not knowing where to go when you're confronted by a...
How to get sales and marketing working together
It's true. Sales and marketing don’t get on. In fact, 87 percent of the terms sales and marketing use to describe each other are negative,
Quality vs quantity in content marketing
Is content marketing losing its way? Has it forgotten why it proclaimed to be different in the first place? And do we really need another...
Business jujitsu: what you can learn from your competitors
'There is a misconception that survival of the fittest means survival of the most aggressive…it’s whatever leads to reproductive success.’...
7 lessons from a new client account manager
Lesson one of becoming a new client account manager: you run out of time. I pitched the idea of this blog post seven months ago. I’ve been...