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HealthTech

How to do thought leadership right in healthtech and life sciences

Discover the highlights from our report on thought leadership in healthtech and life sciences, exploring expertise, editorial rigour,...

Posted by Maddie Saunders
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    Painting of a still life arrangement featuring fruit and flowers spilling out of a large ornate vase.
    Websites
    Lead generation

    What makes a top-performing website in healthtech or life sciences?

    You might have breakthrough science, strong funding and a capable sales team. But if your website is slow, confusing to navigate or hard to...

    Social media
    Lead generation

    The beginner’s guide to social media marketing

    Like any form of marketing, you can’t succeed on social media without a solid strategy. This beginner’s guide will help you get started.

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    Tools
    HubSpot

    Top marketing tools for healthtech and life sciences

    Throw a stone in any direction, and you’ll hit a new or improved marketing technology (martech). The number of available martech tools...

    Painting of a herd of cows in a woodland clearing.
    Websites
    Design

    Do all HubSpot websites look the same? Here’s the truth

    Every so often, a prospect tells us something like:

    Painting of a natural landscape at sunrise with a small town on the horizon.
    Branding
    Communication

    How to create a brand voice that will bring your marketing to life

    This article shares the high level takeaways from a recent webinar run by our CEO and Founder, Matthew Stibbe. You can watch the full...

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    How to do marketing
    B2B

    How to create and run a webinar campaign

    Webinars are one of the most effective ways to show expertise, build trust and generate high quality leads. They give people a chance to...

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    Websites
    Lead generation

    Try these 10 CRO experiments to boost website conversions

    This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom, ...

    Still life painting of a low vase filled with flowers with shells sitting next to it.
    Websites
    Design

    How to create a resource centre that will attract, engage and convert

    Today’s B2B buyers research solutions long before speaking to sales and expect your website to help them do that. A well-designed content...

    Painting of two women standing next to a goat and a cow in the countryside.
    Social media
    B2B

    How to use executive LinkedIn profiles to maximise engagement

    Unless you’ve been hiding under a rock, you probably already know that LinkedIn has become one of the most effective tools for B2B...