The Articulate Marketing Blog

B2B company culture B Corp

B Corp UK: 5 B2B B Corps that will help you grow your business

If you're not a B Corp business (yet), you can still get in on the act. Nowadays, customers and employees are interested in your supply chain and who ...

SEO

The top 10 ranking factors you need to consider when blogging in 2020

2020 is the first year of ‘the future’. In 1982, when Bladerunner was released, it’s the year that people associated with flying cars and spaceships. ...

Advice How to write copywriter email

10 tremendous tips for better email copywriting

Most emails are badly written. This isn’t surprising given that there are 293.6 billion of them being sent every day. Despite the rise in alternative ...

SEO

Subdomains vs subfolders: what’s better for SEO?

When trying to structure a website, there’s been a long-standing debate over the use of subfolders compared to subdomains, and which one is better for...

Advice Strategy marketing agency

6 pitfalls of marketing dashboards and how to leap over them

Data and analytics are at the core of making intelligent marketing decisions. 42 percent of marketers agree that they have the right tools to collect ...

Lead capture lead nurture lead generation

101 B2B Lead Generation tips for inbound marketing (2019)

Marketers are like dragons. We have a penchant for princesses, poetry and press releases. And, we hoard leads like a precious pile of pennies.

How to do marketing How we work

How we work: what does a marketer do?

Like copywriting, from the outside, marketing can seem obscure. Those who aren’t in the industry never quite see the bigger picture and, for this reas...

Advice How to write Writing

23 must-read blogs and sites for writers

What you find helpful, inspiring or informative can be a very subjective business, but not knowing where to go when you're confronted by a writing roa...

SEO

How to perform a technical SEO audit in one hour

Technical SEO audits can take forever. They’re like the matrix of search engine optimisation. Once you peer into the data, you have no choice but to d...