Articulate Marketing Blog

How we work
B2B

How we work: setting up and running a B2B podcast

Wondering whether to start your B2B podcast? Learn how we set up and run podcasts at Articulate Marketing using real examples from our...

Posted by Matthew Stibbe
How we work: setting up and running a B2B podcastfeatured image
Marketing agency copywriter
Copywriter
Agency Insights

Why investing in expert agency copywriting is a smart move

"The bitterness of poor quality remains long after the sweetness of low price is forgotten." — Benjamin Franklin Writing copy for a...

Posted by Matthew Stibbe
Selling technology
How to do marketing
Sales

Selling technology: The secret is not to talk about technology

Today, I ordered a gold laptop. This is what I learned about marketing from the experience.

Posted by Matthew Stibbe
how to choose a marketing agency
B2B Business
Agency Insights

How to choose a B2B marketing agency as a purpose-driven business

We all get out of bed each day wanting to ‘do the right thing’ (unless you’re Skeletor or one of those cursed seagulls on Brighton beach.)...

Posted by Matthew Stibbe
Brand strategy ROI
Branding
Strategy

How to calculate the return on investment (ROI) for brand strategy

You can’t sum up the value of brand strategy in a dashboard. But you can learn the right way to value it, how much you should invest in it,...

Posted by Matthew Stibbe
Hubspot ROI
Technology
HubSpot

How to calculate the return on investment (ROI) from HubSpot

HubSpot and digital marketing go together like Batman and Robin, Federer and Nadal, Ant and Dec… but proving its value in a way that...

Posted by Matthew Stibbe
A wooden robot figures standing in a patch of grass
How to do marketing
How to write

Speaking human: 12 best examples of copywriting in tech

It's hard to speak human when you're in tech. But it’s not impossible. Here are some copywriting examples from technology companies to show...

Posted by Matthew Stibbe
Should you hire a marketing agency or a marketing person? [2022]
How to do marketing

Should you hire a marketing agency or a marketing person?

'No bucks, no Buck Rogers' as the astronauts say in Tom Wolfe's The Right Stuff.

Posted by Matthew Stibbe
A close up view of a person's hand on a mouse, also holding a pen, sat at a desk. There is a keyboard and a monitor in front of them.
Websites
HubSpot

How to migrate your site from WordPress to HubSpot (a quick overview)

First of all, congratulations on deciding to make the move from WordPress to HubSpot (and if you haven't made that decision yet, here's 11...

Posted by Matthew Stibbe
A person sits on a comfy chair in an office setting. They are gesturing with their hands, having a discussion with someone out of view. In front of them is a round, green coffee table with two blue mugs on top.
Websites
HubSpot

11 reasons why you should choose HubSpot over WordPress

Today, we're talking about the differences between HubSpot Content Hub and WordPress for hosting a website. We have our clear preference,...

Posted by Matthew Stibbe