Articulate Marketing Blog

Sales
Tools

A guide to HubSpot contact data enrichment, segmentation and targeting

Discover how to transform your inbound lead generation strategy with contact data enrichment, segmentation and targeting in HubSpot.

Posted by Sian Cooper
A guide to HubSpot contact data enrichment, segmentation and targetingfeatured image
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B2B
Inbound Marketing

What great thought leadership needs to look like in 2026 to succeed

Thought leadership has never been more popular. Or more misunderstood.

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Tools
Inbound Marketing

What AI tools will marketers be using in 2026?

This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. You can watch it here.

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Copywriting
HealthTech

How to do thought leadership right in healthtech and life sciences

‘He is the best physician who is the most ingenious inspirer of hope.’ Samuel Taylor Coleridge said this somewhat seditiously about the...

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Websites
Lead generation

What makes a top-performing website in healthtech or life sciences?

You might have breakthrough science, strong funding and a capable sales team. But if your website is slow, confusing to navigate or hard to...

Social media
Lead generation

The beginner’s guide to social media marketing

Like any form of marketing, you can’t succeed on social media without a solid strategy. This beginner’s guide will help you get started.

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Tools
HubSpot

Top marketing tools for healthtech and life sciences

Throw a stone in any direction, and you’ll hit a new or improved marketing technology (martech). The number of available martech tools...

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Websites
Design

Do all HubSpot websites look the same? Here’s the truth

Every so often, a prospect tells us something like:

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Branding
Communication

How to create a brand voice that will bring your marketing to life

This article shares the high level takeaways from a recent webinar run by our CEO and Founder, Matthew Stibbe. You can watch the full...

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How to do marketing
B2B

How to create and run a webinar campaign

Webinars are one of the most effective ways to show expertise, build trust and generate high quality leads. They give people a chance to...