Website copy

Articulate helps you create readable, effective website copy that talks directly to the reader.

Website copy iconWe have written the content for dozens of websites, including HP, Microsoft and various government agencies. We work well with design and interactive agencies. We can help your company produce better web copy and deliver it on time, whether you have one page or a hundred pages to fill.

Website challenges

The written content of a website can cause a number of problems:

  • It is often late, causing knock-on launch delays
  • Unless written by specialists, it often needs extensive editing and reworking
  • Copy written for other media, such as print or PDF, rarely reads well on screen
  • Poorly written web copy doesn’t help search engine optimisation
  • The process may not be integrated into the development of the site as a whole
  • Agencies may not have the capacity to produce large quantities of material with a tight deadline

What we do

We will ensure that your web copy is:

  • Delivered on time
  • Written with your audience personas in mind
  • Well-written – crisp, readable and persuasive
  • True to your brand and corporate tone of voice
  • Tied in to your business goals, products and markets
  • Optimised for search engines
  • Written and edited for online reading
  • Integrated into the development process

Website copy projects

Budgets and schedules

We charge on a fixed price basis so you know exactly how much you will pay before you commission the work. There is no charge for an initial discussion to understand your requirements and prepare a quotation. Websites vary greatly but, as an indication, expect to pay £250-£500 per web page.


Insight and inspiration

Download our free Website Marketing Guide

10-minute Guide to Inbound Content Marketing from Articulate Marketing

Better business writing



What to do now?