To inform people is to help them understand their world and make better decisions. Information is at the heart of content marketing but also our desire to share generously what we learn. It is better to be well-informed than ignorant.
To connect is to create an open channel for communication between the reader and the writer and between a company and its clients. It also brings to mind EM Foster's saying, 'only connect the prose and the passion, and both will be exalted'.
To inspire distils the idea of 'inspiring epiphanies' for our audience - flashes of insight that illuminate the whole scene and which lead to meaningful, positive change. If we do our job right, inspiration is our gift.
Our journey so far
We have much more work to do. But, look how far we've come:
Awarded global top ten percent Best for the World Honourees for 'Governance' and 'Workers' categories.
Further awarded global top five percent Best for the World Honourees for 'Workers' category.
Re-certified as a B Corp with a score of 91.6 (required to certify every three years).
Brought in 12 paid training days and 2 paid volunteering days for employees.
Introduced private healthcare for all UK employees.
Expanded our 'Happiness account' scheme to give staff access to a personal budget.
Embedded principles of diversity, equity and inclusion into our policies and structures.
While we do what we do for profit, we want to share what we learn for free and for the benefit of everyone. We've donated to charities such as Mind and the Woodland Trust, as well as having a payroll giving scheme and paid volunteering days.
While they have commercial intent, the 800+ articles we've written also share useful information and serve as a valuable resource for hundreds of thousands of readers:
For the environment
We aim to be carbon neutral, paper-free and remain asset-lite in order to build a sustainable business. Thanks to our partnership with fellow B Corp, Climate Care, we offset our carbon emissions every year.
We are and always have been a remote working company: that means no commuting and no offices.
All staff have a company Kindle and access to an extensive digital library; anyone can buy the books they need online.
We measure the CO2 produced by company travel and centralise CO2 offset purchases to become carbon neutral for travel as a company.
Our travel policy allows for people to expense the cost of carbon offset for any company travel.
We have published environmentally-friendly purchasing guidelines and advice for staff on reducing their environmental impact.