What we
stand for
We’re a progressive marketing consultancy. We partner with B2B technology businesses to use marketing for good, helping people live healthy, sustainable and flourishing lives. We’ve built a high-performance culture with flexible working, continuous professional development and creative innovation.
Purpose
Expertise
The Difference Engine®
Matthew
Stibbe
CEO
Passionate about writing and tech, Matthew brings a blend of entrepreneurship and a love for all things geeky to his role as CEO.
Mirela
Mart
CFO
A finance expert with a zest for travel and cooking, Mirela’s strategic thinking keeps the numbers aligned and the team inspired.
Ioana
Negulescu
Head of Creative Innovation
Creative leader with over 10 years in design and strategy, Ioana enjoys cooking, tennis, art house films, and fermentation.
Juliet
Glanville
Head of People
With a love for animals and people, Juliet champions Articulate’s HR culture with compassion and a touch of humor.
Edward
Slimane
Head of Sales
Head of Sales with 10+ years in sales and leadership, Edward enjoys football, boxing, traveling, and Venezuelan rum.
Emma
Cuthbertson
Accountant
An accountant with over 20 years of experience, Emma loves reading, dog walking, horse riding, and summer days.
Kyle
Higgs
Senior Developer
Experienced developer with a passion for tech and gaming, creating seamless digital experiences through his technical expertise.
Lev
Fokichev
Website Developer
Balancing technical skill with a love for creative coding and web animation, Lev spends his downtime at gigs, coffee shops, or outdoors.
Sam
Beddall
Senior Marketing Copywriter
Content strategist and avid reader, shaping stories that authentically connect with audiences and create impact.
Madeleine
Saunders
Senior Marketing Copywriter
With over 10 years in branding, strategy, and copywriting, Madeleine loves gaming, gothic fiction, horror movies, and noodle dishes.
Sian
Cooper
Specialist Marketing Copywriter
Specialist copywriter with over eight years in marketing. Sian enjoys calligraphy, live music, true crime podcasts, and pub quizzes.
Clients we've worked with
Health
Brand Strategy
Signature Website
Expert Copywriting
Transforming HealthHero's digital presence
HealthHero’s mission to improve lives drove our redesign, migrating their site to HubSpot for seamless CRM integration and lead generation.
Tech
Brand Strategy
Signature Website
Expert Copywriting
Revamping Causeway's expansive website
Our largest project, Causeway’s website revamp improved navigation, user experience, and brand alignment, with features like an Insights Hub and multi-language support.
Tech
Signature Website
Elevating SearchPilot's web presence
We crafted a high-performance website for SearchPilot with custom illustrations and UI elements, enhancing their brand and supporting conversion optimisation.
Environment
Brand Strategy
Signature Website
Expert Copywriting
Building a Difference Engine® for Concord
Articulate Marketing partnered with Concord to deliver a new brand strategy featuring logo design, messaging pillars, personas, tone of voice, and a custom signature website.
Lifelong Learning
Signature Website
HubSpot Activation
A fresh look for iAM Compliant
We created a “light and bright” website for iAM Compliant with a custom pricing module, school location API, and scalable course content hub using HubDB.
Environment
HubSpot Activation
Streamlined data, tracking and compliance
Articulate Marketing upskilled Ecologi for a successful HubSpot Marketing Hub migration, providing a strong foundation for success.
Tech
Brand Strategy
Signature Website
Bold branding for Beyond Encryption
Beyond Encryption needed a unified brand to align messaging and user experience, standing out in B2B tech for a non-technical audience.