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Work smarter with HubSpot and AI

Save time, sharpen your data and build scalable marketing systems that free your team to focus on growth.

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What does HubSpot automation excellence look like?

  • Free your team’s time by automating repetitive marketing and sales tasks.
  • Connect your data across HubSpot, CRM and content systems for better insight.
  • Personalise at scale using AI to deliver relevant, human experiences to every lead.
  • Improve reporting and ROI with accurate attribution and clear dashboards.
  • Build sustainable growth through systems that learn and improve over time.

Do you need HubSpot automation and AI?

Check all that apply
You’re paying for HubSpot but still doing manual marketing and sales tasks.
Your team spends more time updating data than using it.
You’ve tried automations before, but they’re messy, outdated or nobody trusts the data.
You’re not sure what to automate or how to start using AI in HubSpot.
You can’t prove marketing ROI because your systems don’t talk to each other.
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We should talk.

Get a 30-minute marketing diagnostic with our CEO. We'll tell you what's broken (spoiler: your website). Walk away with priorities, your next moves, and an actual plan. No pitch, just perspective.

Book a marketing review

Your Difference Engine accelerates with automation

Automation works best when it’s built on strategy. Our Difference Engine® framework helps you connect people, data and technology to scale marketing performance and drive sustainable growth.

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Diagnose

We start with insight. Through audits, data reviews and strategy sessions, we identify where automation and AI can save time, improve accuracy and create measurable impact.

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Design

We map your automation opportunities, optimise your HubSpot setup and integrate AI tools that align with your goals. Everything is built for clarity, compliance and scalability.

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Deliver

We put the plan into action with ongoing optimisation, reporting and support. From workflow design to AI-driven insights, we make sure your systems keep improving as your business grows.

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Driving client success with HubSpot automation and AI

Concord
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Providing Concord with personalised HubSpot training, empowering them to manage their website independently.

Read the case study
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Ecologi
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Transforming lead tracking and reporting with HubSpot Marketing Hub to boost tracked contacts from 600 to over 4,000 per month.

Read the case study
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HealthHero
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Onboarding HubSpot Enterprise and migrating to a new website that doubled traffic and gave the team full visibility across marketing and sales.

Read the case study
Screenshot 2025-11-07 at 17.01.36
Concord
Concord_compressed-1

Providing Concord with personalised HubSpot training, empowering them to manage their website independently.

Read the case study
Concord_compressed-1
Ecologi
Ecologi_compressed

Transforming lead tracking and reporting with HubSpot Marketing Hub to boost tracked contacts from 600 to over 4,000 per month.

Read the case study
Ecologi_compressed
HealthHero
Screenshot 2025-11-07 at 17.01.36

Onboarding HubSpot Enterprise and migrating to a new website that doubled traffic and gave the team full visibility across marketing and sales.

Read the case study
Screenshot 2025-11-07 at 17.01.36

Why work with Articulate Marketing?

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Websites

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Brand strategy projects

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HubSpot consultancy projects delivered

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Client-centric

We align with your team, brand and business goals.

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Proactive

Regular project management updates to ensure your voice is always heard and you know what’s going on.

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No BS

We are experts in our business. You are experts in yours. We aim for a collaborative, transparent, respectful partnership.

Frequently asked website questions

These FAQs explain how we use HubSpot automation and AI to save time, connect systems and build scalable marketing engines that keep improving.

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What kinds of tasks can HubSpot automation handle? 01

From lead scoring and data enrichment to customer onboarding, renewals and reporting. If it’s repetitive or rules-based, we can probably automate it.

 How does AI fit into this? 02

We use HubSpot’s built-in AI tools and integrations like ChatGPT to enhance personalisation, copywriting, data analysis and lead qualification.

 Do you only work with HubSpot? 03

HubSpot is our core platform, but we integrate it with CRMs, analytics tools and other systems to make your entire stack work as one.

 Will automation make our marketing feel less human? 04

Not at all. The goal is to handle the routine work so your team can focus on strategy, creativity and meaningful customer engagement.

 How long does an automation project take? 05

Discovery sessions take about a week. Larger implementations or integrations typically run between four and twelve weeks, depending on scope.

 How do you measure success? 06

We track time saved, lead quality, conversion rates and error reduction. Each project includes dashboards so you can see the results clearly.

 What do you need from us to get started? 07

Access to HubSpot, a quick onboarding session and a clear picture of your goals. We’ll handle the audit, design and delivery.

 Who owns the automations and AI setups once they’re built? 08

You do. Everything we create is documented, handed over and fully owned by your team.

“Precise planning and project management [and] skilful implementation”

Kate Opie
Kate Opie
Marketing Lead, HealthHero