Social media is a powerful tool for B2B. But why take my word for it? Especially when the studies have been done, and the results are in. Discover these 15 eye-opening B2B social media statistics.
Feel free to use these statistics to inform your B2B social media strategy, or share them for yourself on social media. Just don't forget to tag Articulate Marketing!
84 percent of C-level and VP-level buyers are influenced by social media when purchasing according to IDG.
For higher-ups, social media is an essential resource to research B2B opportunities because it gives the social proof they need to make important purchases. B2B buyers love to do research before they buy. 55 percent of say they look for information on social media.
No wonder marketers love social media. It’s the most popular B2B marketing tactic with 83 percent of marketers using it.
It’s also time efficient. With only six hours a week spent on social media, 66 percent of marketers found social media brought new leads. And, social selling is a key tactic for businesses, especially retailers looking to increase sales online.
Social is key for B2B tech companies. 76 percent of B2B tech companies are using social media to drive results. That’s more than blogging, organic search, and paid search.
Social media spans a number of platforms, such as LinkedIn, Facebook, Twitter and Instagram. So, let's dive into some stats about these platforms and how to use them as a B2B business.
Some channels work better than others. Not all social media networks will yield the same results. Statista findings show that marketers have found LinkedIn to be the most effective social media platform for B2B. 66 percent of them believed it to be effective with only 30 percent finding Facebook to be effective.
B2B marketers everywhere use LinkedIn. Nine out of ten B2B companies are using it.
More than half of B2B buyers have used LinkedIn to help them make a purchasing decision over the past year. It’s the go-to social media platform for B2B buyers. Indeed, the more influence a buyer has, the more likely they are to use social media.
Instagram is on the rise. Two out of three marketers saying they plan to boost their organic usage in the next year. However, it remains stronger for B2C (72 percent) than B2B (57 percent).
Optimise, optimise, optimise. Here are some statistics on how to make the most of your social media.
Images are important to drive engagement. This probably isn’t news to you. However, a LinkedIn study of its own platform found images increase user comment rate by 98 percent.
These statistics reveal the importance of content sharing and engagement on social media for B2B tech businesses. But they also show that getting results isn’t straightforward. Fortunately, you don’t have to go it alone. Here’s our guide to doing social media the right way: