How often do you post on social media? If your answer is 'rarely', you may want to rethink your marketing strategy. Did you know that 83 percent of marketers say social media is important for their businesses? It's not surprising. Social media is important to business because it's important to our culture.
In today's society, we desire a constant stream of content at our fingertips. We have an insatiable hunger for information; social media sustains us. It's no wonder we're always scrolling through our newsfeeds. So, if social media is where everyone's looking for information, it's vital your business is always there to be found.
Because of this, social media is becoming an increasingly important route to market. There are 2.307 billion active social media users worldwide - that's just under a third of the world’s population. So, there's a good chance that the majority of your audience use at least one or two social media platforms. If you're smart, you'll join them.
Using the help of a social media marketing agency, or writing social posts yourself, is extremely beneficial for your business. Having an active presence on social media means you can:
It's important to keep your audience in mind. You don't have to have an account on every single social media platform - stick to the ones that your personas are likely to use.