Articulate, the environment, stakeholders and community


Articulate made a formal commitment to reducing our environmental footprint and making a more positive impact on society at the beginning of 2017. We want Articulate to be force for good and positive change in the world.
B Corp Certification logo for Articulate Marketing 
Since then we have been working towards certification as a B Corporation. It has helped us plan our route and measure our progress. We became a Certified B Corporation on 17 October 2018.
As we pass this amazing milestone, it is time to take stock of what we have already achieved and how will continue to make progress.
- Matthew Stibbe, CEO

Our commitment

We firmly believe in B Corps' credo:
Society’s most challenging problems cannot be solved by government and nonprofits alone. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.
For us this translates into three broad commitments:
  • For employees, we want to build a high-performance, happy 'atelier' where people can come together to do amazing work.
  • For society, while we do what we do for profit, we want to share what we learn for free and for the benefit of everyone.
  • For the environment, we aim to become carbon neutral, paper free and remain asset-lite in order to build a sustainable business.


We completed the B Corp certification process

Articulate Marketing B Corp Impact Score
For employees
  • Appointed a Chief Happiness Officer
  • Became a certified Real Living Wage employer
  • Launched a wellbeing programme, including paid subscriptions for Headspace and a Bupa Employee Assistance Programme
  • Introduced private healthcare for all UK employees
  • Expanded our 'Happiness account' scheme to give staff access to a personal budget for training etc.
  • Formalised and published pay scales and criteria for promotion
For society
  • We publish popular blogs about writing and marketing (, about running a small business ( and launched a blog about being an effective manager (
  • While they have a commercial intent, the 800+ articles also share useful information and serve as a valuable resource for hundreds of thousands of readers.
  • We also published a free downloadable ebook about 'Business grammar' this year to sit alongside a previous ebook about 'Better business writing'.
  • Launched paid volunteering programme
  • Launched payroll giving scheme with matched donations by the company
For the environment
  • We were already a remote working company: no commuting, no offices
  • We have published environmentally-friendly purchasing guidelines and advice for staff on reducing their environmental impact
  • We continue to develop Turbine, an application that lets us (and other companies) do routine paperwork, such as expense claims, online without any printed forms.
  • Our travel policy allows for people to expense the cost of carbon offset for company travel
  • All staff have a company Kindle and access to an extensive digital library; anyone can buy the books they need online.
  • We have worked to reduce the amount of paper we use to run the business, for example buying our bookkeeper a second monitor to reduce the need for printing out receipts.

Next steps

  • Measure the CO2 produced by company travel and centralise CO2 offset purchases to become carbon neutral for travel as a company
  • Measure the amount of paper consumed by the core business admin functions and look for ways to further reduce it (e.g. by using scanners and tablets)
  • We will publish this report and KPIs measuring progress towards these targets on our website.
  • Find new ways to share what we know to help society as a whole, possibly in the form of an Articulate Academy website with resources to help people communicate better in their personal and work lives.

Related Content Offer

Lorem ipsum dolor sit amet, consectetur adipiscing elit.