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Articulate, the environment, stakeholders and community


Articulate made a formal commitment to reducing our environmental footprint and making a more positive impact on society at the beginning of 2017. We want Articulate to be force for good and positive change in the world.
B Corp Certification logo for Articulate Marketing 
Since then we have been working towards certification as a B Corporation. It has helped us plan our route and measure our progress. We became a Certified B Corporation on 17 October 2018.
As we pass this amazing milestone, it is time to take stock of what we have already achieved and how will continue to make progress.


- Matthew Stibbe, CEO

Our commitment

We firmly believe in B Corps' credo:
Society’s most challenging problems cannot be solved by government and nonprofits alone. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high quality jobs with dignity and purpose. By harnessing the power of business, B Corps use profits and growth as a means to a greater end: positive impact for their employees, communities, and the environment.
For us this translates into three broad commitments:
  • For employees, we want to build a high-performance, happy 'atelier' where people can come together to do amazing work.
  • For society, while we do what we do for profit, we want to share what we learn for free and for the benefit of everyone.
  • For the environment, we aim to become carbon neutral, paper free and remain asset-lite in order to build a sustainable business.


We completed the B Corp certification process

Articulate Marketing B Corp Impact Score
For employees
  • Appointed a Chief Happiness Officer
  • Became a certified Real Living Wage employer
  • Launched a wellbeing programme, including paid subscriptions for Headspace and a Bupa Employee Assistance Programme
  • Introduced private healthcare for all UK employees
  • Expanded our 'Happiness account' scheme to give staff access to a personal budget for training etc.
  • Formalised and published pay scales and criteria for promotion
For society
  • We publish popular blogs about writing and marketing (, about running a small business ( and launched a blog about being an effective manager (
  • While they have a commercial intent, the 800+ articles also share useful information and serve as a valuable resource for hundreds of thousands of readers.
  • We also published a free downloadable ebook about 'Business grammar' this year to sit alongside a previous ebook about 'Better business writing'.
  • Launched paid volunteering programme
  • Launched payroll giving scheme with matched donations by the company 
For the environment
  • We were already a remote working company: no commuting, no offices
  • We have published environmentally-friendly purchasing guidelines and advice for staff on reducing their environmental impact
  • We continue to develop Turbine, an application that lets us (and other companies) do routine paperwork, such as expense claims, online without any printed forms.
  • Our travel policy allows for people to expense the cost of carbon offset for company travel
  • All staff have a company Kindle and access to an extensive digital library; anyone can buy the books they need online.
  • We have worked to reduce the amount of paper we use to run the business, for example buying our bookkeeper a second monitor to reduce the need for printing out receipts.

Next steps

  • Measure the CO2 produced by company travel and centralise CO2 offset purchases to become carbon neutral for travel as a company
  • Measure the amount of paper consumed by the core business admin functions and look for ways to further reduce it (e.g. by using scanners and tablets)
  • We will publish this report and KPIs measuring progress towards these targets on our website.
  • Find new ways to share what we know to help society as a whole, possibly in the form of an Articulate Academy website with resources to help people communicate better in their personal and work lives.