Search Engine Optimisation (SEO) is a key pillar of the inbound marketing strategy. Without good SEO, your content has no voice.
At Articulate, we ensure everything we produce is properly optimised so your business is found online via search engine results pages (SERPs).
But this isn't about dodgy tactics like stuffing pages with keywords, tricking Google's algorithms or focusing purely on rankings. It's about your prospective customers, and what questions they're asking.
We optimise content, then, for one simple reason: to ensure your customers get the right answers, and to keep them coming back for more.
Here's how we do it.