Search engine optimisation (SEO)
Get stuck into traffic
Optimise your content and website so prospective customers can find you
Keyword research
Figure out what your audience is searching for
The first step to good SEO is to conduct keyword research. Check out this article about keyword optimisation for more information. For our clients, we:
- Use a variety of tools to discover the search intent of prospective customers.
- Build a carefully curated list of short and long-tail keywords on key topics.
- Set up baseline documentation for measuring and reporting improvements.
Content planning
We build our content on a foundation of SEO best practice
Using search engine optimised terms, we ideate keyword-friendly content titles that engage readers from the first click, using industry-proven tools, in collaboration with clients.
On-page site optimisation
We do technical SEO audits and consistent on-page testing
We use SEO best practice to ensure that blog posts and website pages are fully optimised during the upload stage. This includes writing keyword-optimised meta descriptions, alt text and excerpts, and ensuring that all authoritative links are in working order throughout.
Tracking and reporting
By measuring progress, we know what works and what doesn't
Finally, we track and report on the progress of everything we publish. By analysing the success of our keywords, we can adjust accordingly to get the best results, increased blog views and more website traffic.
SEO
Could you talk about SEO for days?
So can we! We'd love to talk your ear off about search engine optimisation for content and websites
