Positioning

Positioning and proposition development

Strategy iconWe help you communicate the key benefits of your products and services in a consistent way across all channels. We translate features into benefits. We help you explain what you are selling in the most compelling way for your customers, talking about your products in their language and in the context of their needs.

Typically, we produce carefully structured propositions, descriptions, headlines and reusable copy blocks that can be used online, in proposals and in printed collateral.

How we work

  • To initiate the project we like to have a face to face meeting so that we can properly understand the key messaging you want to communicate to your potential customers
  • We then have several methodologies and deliverables, which we use to help you formulate your communications strategy. What we deploy depends on the scope of your project and any existing collateral you already have, but they include:

Content strategy

Coordinate all your content creation, publishing, inbound marketing and social media activity to achieve the greatest impact.

We can help you plan your content strategy, integrate different elements and create a content calendar. We work well with other providers, including PR firms and traditional marcomms agencies.

We have created content strategies for HP, Turbine and other clients.

Typical messaging projects

  • HP EMEA environmental messaging
  • Repositioning and messaging for dotMailer
  • Proposition development and messaging for Toshiba services


Insight and inspiration

Download our free Website Marketing Guide

10-minute Guide to Inbound Content Marketing from Articulate Marketing

Better business writing



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