Landing pages are the tool we use to convert website visitors into leads that can be engaged, nurtured and closed as customers. Every sales manager wants more hot leads. Every marketing manager wants a better return from their advertising and PR spend. Landing pages deliver these results.
Too many B2B companies build a fancy website but give readers no way to engage with them beyond a ‘contact us’ form, which to most visitors looks like a ‘tell a sales person to pester me constantly’ form. Landing pages with valuable content engage people sooner in the sales cycle. This is important because the majority of your website visitors are looking to buy right now.
What we do
- Offer premium content, such as ebooks, whitepapers and videos, in return for visitor contact details
- Build landing pages in HubSpot using your brand, website design and domain name
- Build thank you pages and follow-up emails for people who complete the sign up forms
- Create calls-to-action that promote the offers for us in social media, on your website and in your emails
- Use A/B testing and analytics to maximise conversions
- Engage contacts with marketing automation and lead nurturing emails to turn them into customers
- Our 10-minute guide to inbound content marketing campaign
- CWL System’s White paper about financial services IT projects
- Experimentus’s Shift left and compress campaign