Oblique marketing strategies

Brian Eno's website describes Oblique Strategies: "In 1975, in collaboration with the artist Peter Schmidt, Eno also developed the 'Oblique Strategies' set of problem-solving cards for artists. Each card states an act or attitude which can make an immediate intervention into the creative process."

Oblique marketing strategies

I borrowed the basic idea to come up with a deck of Oblique marketing strategies. You can print them on cards or use a random number generator to pick one. You can also view and interactive version on the Articulate website. I'd welcome additional suggestions.

• Be more specific
• Be more emotional
• Subvert clichés
• Go across the street
• Who is in a similar business?
• Cement? Consolidate?
• Turn it upside down
• Which medium?
• Be quick and dirty
• Make an exhaustive list of everything you might do & do the last thing on the list
• Take a risk
• Work against your better judgement
• Take away the elements in order of apparent non-importance
• BANJO – Bang Another Nasty Job Out
• Phone a Friend
• Use an egg timer to get started
• Faced with a choice, do both
• Do something really tiny but exquisite
• Don't be frightened to display your talents
• They can only say no
• Ask for more money
• Use 'unqualified' people
• Do as much as you can for a short period of time
• Bridges -build -burn
• Tidy up
• Do the words need changing?
• Shut up for a moment
• Call ten people who don’t want your product
• Remove the error from something human
• Discard an axiom
• Listen to the quiet voice
• Buy a strange magazine
• Give the game away
• Use fewer words
• Repeat your greatest success
• What would Microsoft do?
• What would Linus Torvalds do?
• Just carry on
• Reinforce success
• Spectrum analysis
• What mistakes did you make last time?
• Courageous spending
• Do it for nothing
• State the problem in words as clearly as possible
• Change the order
• Cluster analysis
• Do something boring
• Overtly resist change
• Accept advice
• Work at a different speed
• Down the pub
• Free associate
• Go for a run
• Build a bridge
• Do the things you love and the money will take care of itself