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    Branding
    Websites

    Why writing web copy is harder than it looks (and why you shouldn’t do it alone)

    It’s tempting. You’ve got a new website to launch or refresh, and writing your own web copy seems like the easiest way to save some budget....

    Posted by Sam Beddall
    A classic painting of cockerels and chickens.
    How to do marketing
    Inbound Marketing

    Six steps to crafting marketing emails your audience actually wants to read

    This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom, ...

    Posted by Maddie Saunders
    A classical painting of a riverbank with a large tree that leans over the river and two paddle boats with people in.
    Strategy
    Copywriting

    How to design an effective case study section for your website

    Customer case studies are one of the most powerful tools in a B2B company’s marketing strategy. When effectively presented across your...

    Posted by Matthew Stibbe
    A classical painting of gourds growing on the group in front of a twisted tree with a person leaning on another tree in the background.
    Copywriting

    How to increase organic traffic: 19 top SEO tips for 2025 and beyond (updated)

    Find out how to increase your organic traffic with these 19 SEO tips. Discover how to optimise your website content for the reader and for...

    Posted by Sam Beddall
    A classical painting of a heavily wooded area where several people are foraging.
    Copywriting

    Nine types of bad writing

    Everyone can write. But not everyone can write well. We all learn to write at school but then society makes a distinction between ‘writers’...

    Posted by Matthew Stibbe
    A classical painting of a lake with trees and foliage in the foreground and mountains in the background.
    How to do marketing
    Copywriting

    How to write for specific personas and ICPs

    You might think good copywriting is about crafting elegant turns of phrase that flow off the page in a Byron-esque shower of romantic...

    Posted by Matthew Stibbe
    A classical painting of a misty landscape with a lone horse rider in the background and a tree in the foreground that several fairies are lounging in.
    Strategy
    Inbound Marketing

    Nine excellent podcasts for copywriters and marketing leaders

    The term ‘podcast’ was coined 20 years ago by British journalist Ben Hammersley, who combined the words ‘iPod’ and ‘broadcast’. In May of...

    Posted by Matthew Stibbe
    A classical still-life painting of a large bowl of fruit, a goblet and a candlestick on a dark wood table.
    Copywriting

    The ultimate guide to writing case studies that drive leads

    Case studies are the stories that inspire future business. Don't waste time writing poor-quality case studies that don’t help the reader or...

    Posted by Matthew Stibbe
    A classical painting of ancient buildings surrounded by nature and people in the foreground and background.
    How we work
    B2B

    How to set up and run a B2B podcast

    To podcast, or not to podcast? It’s a burning question we continue to face as marketers. Some may remember the podcast boom in the 2010s,...

    Posted by Matthew Stibbe
    By Johannes Vermeer - Google Arts & Culture — lAHeqBoLaePtEA, Public Domain, https://commons.wikimedia.org/w/index.php?curid=22003845
    Strategy
    Copywriting

    Why investing in professional copywriting is a smart move

    "The bitterness of poor quality remains long after the sweetness of low price is forgotten." — Benjamin Franklin Writing copy for a...

    Posted by Matthew Stibbe