Copywriting Articles
How to design an effective case study section for your website
Customer case studies are one of the most powerful tools in a B2B company’s marketing strategy. When effectively presented across your...
How to increase organic traffic: 19 top SEO tips for 2025 and beyond (updated)
Find out how to increase your organic traffic with these 19 SEO tips. Discover how to optimise your website content for the reader and for...
Nine excellent podcasts for copywriters and marketing leaders
The term ‘podcast’ was coined 20 years ago by British journalist Ben Hammersley, who combined the words ‘iPod’ and ‘broadcast’. In May of...
The ultimate guide to writing case studies that drive leads
Case studies are the stories that inspire future business. Don't waste time writing poor-quality case studies that don’t help the reader or...
How we work: setting up and running a B2B podcast
To podcast, or not to podcast? It’s a burning question we continue to face as marketers. Some may remember the podcast boom in the 2010s,...
Why investing in expert agency copywriting is a smart move
"The bitterness of poor quality remains long after the sweetness of low price is forgotten." — Benjamin Franklin Writing copy for a...
Speaking human: 12 best examples of copywriting in tech
It's hard to speak human when you're in tech. But it’s not impossible. Here are some copywriting examples from technology companies to show...
Want to write well? Open with a punch, close with a kick
There are two words that every writer needs to know if they're going to learn how to write well: lede and kicker. Most writers will be...
How to calculate the return on investment (ROI) of expert copywriting and thought leadership
“A leader is one who knows the way, goes the way and shows the way,” - John C Maxwell, best-selling author, speaker and coach. Genuine...
4 must-have assets that marketers should create to support sales activities
Peter Drucker, ‘the founder of modern management’ said: