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    A painting of a cluster of pale roses
    Branding
    Copywriting

    How to explain complex technology in simple marketing language

    To explain complex technology in simple marketing language, start with the buyer’s problem, then connect the technology to a clear...

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    Copywriting

    HubSpot for B2B tech companies: What to automate first

    B2B tech companies should use HubSpot automation to remove friction from marketing, sales and customer journeys, starting with the...

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    Branding
    Inbound Marketing

    Brand 101: Everything you need to know to grow your B2B tech brand

    You've built a product that solves a real problem. Your customers get results. Your NPS is strong. So why does it still feel like you're...

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    B2B
    Inbound Marketing

    What great thought leadership needs to look like in 2026 to succeed

    Thought leadership has never been more popular. Or more misunderstood.

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    Copywriting
    HealthTech

    How to do thought leadership right in healthtech and life sciences

    ‘He is the best physician who is the most ingenious inspirer of hope.’ Samuel Taylor Coleridge said this somewhat seditiously about the...

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    Websites
    Design

    How to create a resource centre that will attract, engage and convert

    Today’s B2B buyers research solutions long before speaking to sales and expect your website to help them do that. A well-designed content...

    fowl fighting
    Branding
    Websites

    Why writing web copy is harder than it looks (and why you shouldn’t do it alone)

    It’s tempting. You’ve got a new website to launch or refresh, and writing your own web copy seems like the easiest way to save some budget....

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    How to do marketing
    Inbound Marketing

    Six steps to crafting marketing emails your audience actually wants to read

    This article shares the high-level takeaways from a webinar run by our CEO and Founder, Matthew Stibbe. To catch every pearl of wisdom, ...

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    Strategy
    Copywriting

    How to design an effective case study section for your website

    Customer case studies are one of the most powerful tools in a B2B company’s marketing strategy. When effectively presented across your...

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    Copywriting

    Nine types of bad writing

    Everyone can write. But not everyone can write well. We all learn to write at school but then society makes a distinction between ‘writers’...