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How to learn about your client with a 10-step crash course

When you add a new client to your agency’s roster, that client’s battle for the buyer’s attention is in your hands, but so is the impression your client has of your agency’s ability to meet their marketing needs.

When you’ve got a full roster of accounts to manage, you have to get straight to the nitty-gritty: the core information that will help you learn about your client and demonstrate to them you're up to the task.

So here are 10 steps to take to ensure you're prepared to approach a new client with confidence. They'll also help you spot their weak points, which in turn helps you sell your strengthening powers.

You may not have a lot of time to learn about each client you add to your roster, but you still need information so you can nail the proposals and pitch fitting ideas for their brand. Prove to each new client that your agency can build up their brand in a way they never could have done without you.

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(Hat tip to Paul Keller for the photo)