The Internet isn’t short on images. But finding copyright-cleared images for your marketing content can take extra time that you don’t have.
Instead of worrying about whether the copyright on an image will cause trouble for you, check out these sites to find your go-to sources for usable images that enhance your marketing content.
Creative Commons and Public Domain
Flickr is a bottomless repository for amateur and professional photos alike. Many of those photos are available for use as long you credit the account the image came from. You may have to sift through a few random images, but you will find unique photos to set your marketing content apart.
Wikimedia contains hundreds of thousands of images under the creative commons license and in the public domain. You can find historical and current photos with licences spelled out on each page.
This site is run by a single photographer and the site design and photos are high quality. All photos are available under the Creative Commons licence which requires attribution.
This website has a simple design and is recommended by more than a few bloggers. While there are some low quality images to sift through, it allows use of the ‘free photos’ without attribution.
The site offers many high quality photos with different licences such as Creative Commons and Public Domain for each photo. The search tool works well, but the photos are also sorted into a wide range of categories.
Again, this site requires attribution under the Creative Commons licence for its images, but offers high quality photos that aren’t your typical marketing stock photo. The search tool produced somewhat random results, but the clear categorisation of images on the site makes up for it.
Of course you can’t take any old photo from Google. That’s asking for trouble. But you can single out photos available for commercial use in the Advanced Settings. Many of the images returned are sourced from image sites like the ones in this list, but with the power of Google behind the search.
This organisation defines the Creative Commons licence, but also allows you to search individual image sites for images which fall under those terms.
The sign-up is free and grants access to free stock-quality photos. The majority of the photos are high quality with a few random shots in the mix.
Pixabay promises that all pictures uploaded to the site are in the Public Domain and free for personal and commercial use without attribution. Signing up grants you access to a wide variety of photos and clip art.
Subscriptions and royalties
Free Digital Photos offers free photos in small sizes, but larger sizes are available for a one-time fee per image download. The site contains a wide variety of standard stock and clip art.
The site offers icons and social media symbols at a small fee. The images are high quality and would look great next to your copy, in an eBook or on a website.
This site offers pay-as-you-go and subscriptions at a lower cost with up to twenty downloads per day. The images are high quality and available for multiple industries and categories.
Images are gold
Your marketing content may contain some excellent turns of phrase and truly illuminating ideas, but without images, your marketing content won’t attract the kind of attention you want.
You might stick to the standard stock photos or get a little creative with the images in your marketing content. Either way, find the site or sites with the style, quality and type of images that will complement your content or campaign and catch the reader’s eye.
(Hat tip to David Goehring for the photo)