My recent post about the Economist Style Guide included a passing comment about whether companies were singular or plural. It generated a surprising number of comments and a some grammarphile controversy.
The Economist says they’re singular. I agreed.
But today (coming back from a week’s holiday in Goa), I’ve come across a situation which leaves me scratching my head – a two-person company. Writing about them as a singular entity seems oddly formal and doesn’t look right at all.
It just goes to prove the old adage: ‘if in doubt, prefer geniality to good grammar’.