Content Strategy Enterprise

Our Enterprise package can provide a full year’s content strategy or supplement a wider content strategy, focusing on a specific product, service line or topic. It includes a comprehensive audit of your existing content, tailored SEO insights, and targeted content strategy recommendations. It also includes the development of four hero campaigns,  rooted in SEO analysis and thought leadership expertise. This includes:

  • The title and outline for four pieces of flagship content based on your specific goals (such as an annual report or an interactive tool).
  • The titles and outlines for 24 pieces of supporting, non-flagship thought leadership content, such as articles, blog posts, or infographics.

Why Articulate?

  • We combine rigorous, data-driven analysis with creative client immersion and decades of experience to deliver exceptional content strategy work.
  • Differentiation is at the heart of what we do as marketers. Partner with Articulate Marketing to benefit from our extensive experience and proprietary marketing framework, The Difference Engine®. We believe every successful company has a Difference Engine® and our Enterprise content strategy package will be a key cog in yours.
  • We are a progressive marketing agency that works with clients to help people live healthy, sustainable, flourishing lives. We have been a B Corp since 2018.

Who is it for?

Our Enterprise content strategy is our most extensive content package, perfect for large, complex businesses with large, complex offerings. You might have multiple personas, products or locations, with an ambition to improve brand equity and win market share through powerful thought leadership and focused, effective SEO. This package involves extensive analysis and provides comprehensive direction for your content marketing, so you’ll need a marketing team or department to support strategy delivery and execution. You might be:

  • Repositioning or refreshing a legacy brand
  • Trying to create cohesion across complex products/services
  • Positioning the business for investment or an exit event
  • Supporting a change of business direction, such as the launch of new products
  • Responding to changes in the competitive landscape

The Enterprise content strategy is more comprehensive than our Pro package, including acontent audit and more in-depth content strategy recommendations. This process requires a minimum of three months to run so it’s best-suited for established marketing teams, but we’ve still designed it to run as efficiently as possible.

What’s included?

Up to 10 hours of desk research to:

  • Review your existing ICPs, personas and key messages
  • Explore your existing content
  • Review your competitors’ content (up to three competitors)

A content gap analysis, which explores the topics, themes and formats your competitors are using that you are not (and vice versa.)

Four hero campaigns each including a title and summary for one piece of flagship content, key messaging and rationale, target SEO keywords and suggestions for supporting content formats.

An SEO keyword gap analysis which takes a deeper dive into the keywords your competitors rank for that you don’t, flagging areas of opportunity for content.

A content audit exploring the quality of your existing content, including recommendations for content to merge, update, remove or recycle.

An ideation which includes working titles, SEO keyword rationale and outlines for up to 24 pieces of content such as thought leadership articles, case studies or educational guides.

The option to tailor the content strategy recommendations to up to three service lines or business units.

Content strategy recommendations to elevate and improve your content output, including best practices, industry expertise and tailored advice.

The timeline

The precise timeline depends on timely cooperation from you, the client, and also our resource availability at the time of signing but the steps are as follows:

  • Contract signed
  • Discovery call and ideation workshop take place
  • Desk research, content gap analysis, SEO keyword gap analysis and content audit are completed
  • Hero campaigns, ideation and content strategy recommendations are completed
  • Handover and Q&A meeting takes place

Required workshops

  • A two-hour discovery call to get to know you, your brand and your current approach to content marketing.
  • A 1.5 hour ideation workshop to explore the potential topics and themes of your content.
  • A 1.5 hour handover and Q&A session to deliver ideation and hero campaign.

Where will you be after completing an Enterprise content strategy?

You’ll have:

  • The strategic outline for four pieces of flagship content, which focus your marketing efforts and investment on quality and impact over quantity and churn.
  • Well-reasoned, expertly crafted ideas for up to 24 pieces of content to help elevate your inbound marketing plan.
  • A comprehensive content audit that reveals personalised insights about what works and what doesn’t to optimise your content strategy.
  • Tailored SEO insights and planning to drive measurable results and returns in search.
  • Our most in-depth, expert recommendations that will help guide your wider marketing efforts.
  • A honed focus for your inbound marketing, improving your return on investment, lead generation and brand impact.

This datasheet provides a general overview of Articulate Marketing’s services. Each project is unique, and our processes evolve over time, so we reserve the right to make adjustments. Out-of-scope client requests must be mutually agreed by both parties in advance and may impact the project’s cost and timeline.