The future of B2B tech websites

Your website isn’t a brochure anymore. It’s your best salesperson.

In 2025, B2B buyers expect intelligent, ethical and human digital experiences. From AI-powered content to sustainability-led design, the bar for credibility has never been higher. In sectors like healthtech and sustainability, your website is often the first and last place trust is built.

This webinar reveals the five trends reshaping B2B websites right now and shows you how to turn yours into a high-performing, trust-building growth engine.

In this webinar, you’ll learn:

  • The five defining website trends for 2025–26 and what they mean for your marketing strategy.
  • How to balance AI efficiency with human authenticity to create credible, conversion-friendly content.
  • Why sustainability now drives buyer trust, and how to integrate it into design, content and UX.
  • How to personalise without crossing the line, using smart data and modular content.
  • How to future-proof your site for a cookieless, privacy-first world.
  • Quick wins and real examples from top-performing B2B websites.

Date: 12 November
Duration: 30 mins
Times:
UK times: 5pm GMT
USA times: 12 noon EST / 9am PST
Matthew Stibbe
Decorative supertitle icon Articulate Marketing Expertise

Who is running it

Hosted by Matthew Stibbe, CEO of Articulate Marketing.

Over the last 25 years, Matthew has consulted for innovators like Microsoft, Google, Ecologi and HealthHero, building brands, creating content and crafting websites.

Articulate Marketing works with B2B technology clients that help people live healthy, sustainable, flourishing lives. We design, build and run Difference Engines that power long-term success.