How to blog

The half life of a Tweet

Bitly looked at the half-life of 1,000 popular links and found a mean half life of 2.8 hours for a Tweet and 3.2 hours for Facebook post. (YouTube videos have a half life of 7.4 hours.) A half life in this context means “the amount of time at which this link will receive half of the clicks it will ever receive after it’s reached its peak.”halflife_density

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Matthew Stibbe

Matthew is founder and CEO of Articulate Marketing.