Key PPC metrics: How to measure the success of your campaign

Key PPC metrics: How to measure a campaign's success [Infographic]

Posted by Aoife Porter Picture of Aoife Porter on 11 June 2020
Marketing copywriter specialising in writing about technology, marketing, branding, strategy and thought leadership for Articulate Marketing. HubSpot geek, can pull the perfect pint of Guinness and loves to travel.
Read this article in our brand new Speed Reading Mode

A clear objective.

You can’t measure success without knowing what it looks like for your business. Before you start to run search or social ads, you must determine your goal for your campaign.

There are two types of objectives we normally deal with:

Awareness. If you go with an awareness campaign, you’ll measure KPIs like reach, impressions, click-through rate and cost per click.

Conversion. If you select a conversion campaign, success will be measured based on contacts gained, conversions or purchases.


Let’s look at the different metrics you can use to measure success for each of these campaigns.


Key PPC metrics- How to measure the success of your campaign [Infographic]

Whether you’re looking at an awareness campaign or a conversion campaign, it’s important to track the right metrics. This will reveal which areas you need to address to improve your PPC campaigns to drive better results for your business.

Getting everything right is time-consuming though. After all, a truly successful ad campaign needs great ad-copy, compelling pictures, the right audience… the list goes on.

If you’d like to fast-track your results, explore our complete guide to PPC. Or, chat with our team today and find out how we can help you build the wildly successful PPC campaigns your company deserves.

New call-to-action

See also

We recommend reading these articles, next...

3 people floating (image for essental steps for creating PPC campaigns)

5 steps for creating PPC campaigns that get clicks

Businesses make an average of £2 in income for every £1 they spend on PPC. Follow these 5 essential...

Net zero review 2023

Articulate’s Net Zero review — our progress on ‘Net Zero by 2030’

See Articulate's 2023 progress update on our journey towards Net Zero by 2030, and find out what...

employer brand

How to craft an employer brand that attracts talented hires

‘Employer branding’ is the very specific work you do to position your business to employees — past,...