A clear objective.
You can’t measure success without knowing what it looks like for your business. Before you start to run search or social ads, you must determine your goal for your campaign.
There are two types of objectives we normally deal with:
Awareness. If you go with an awareness campaign, you’ll measure KPIs like reach, impressions, click-through rate and cost per click.
Conversion. If you select a conversion campaign, success will be measured based on contacts gained, conversions or purchases.
Let’s look at the different metrics you can use to measure success for each of these campaigns.
Whether you’re looking at an awareness campaign or a conversion campaign, it’s important to track the right metrics. This will reveal which areas you need to address to improve your PPC campaigns to drive better results for your business.
Getting everything right is time-consuming though. After all, a truly successful ad campaign needs great ad-copy, compelling pictures, the right audience… the list goes on.
If you’d like to fast-track your results, explore our complete guide to PPC. Or, chat with our team today and find out how we can help you build the wildly successful PPC campaigns your company deserves.