Avoiding hype, jargon and unnecessarily long words has been a constant plea on Bad Language. Using overly long words makes you sound less trustworthy and more stupid. Hyped-up marketing waffle means nothing at all.
Just 1,000 words
The Up-Goer Five, built by Theo Sanderson, takes this thinking to another level. It is programmed to recognise the 1000 most common words in the English language and it challenges you to explain a complex idea using just those words. Every time you use a word that is not in that list, it flags it up as not allowed. It is a lot harder than it sounds.
I started off with a concept close to the heart of Bad Language: how to write well.
Good writing is clear, to the point, and does not use long words for no good reason. In order to write well you need to consider the person who is reading your work. How much time do they have? What do they already know? And how would you talk to them if you were talking in a coffee shop? The point is to sound relaxed and like yourself and use words that are used all the time and are easy to understand.
Expressing complex ideas in simple words
So that was not so hard. The idea behind it really isn't so complex. Then I tried something a little more tricky. What is the patriarchy?
For a long time men controlled the way we lived, worked and formed ideas about things. Part of that control meant they got to decide what it meant to be a man or a woman. This meant you had to act or dress or think the right way or you would not be accepted by everyone else around you. So for women this meant that they were not able to have any say in what made them who they were.Today although things have changed that mean women can work and have a say in how things are run, thoughts and ideas are still stuck in a made-up way of thinking about what it means to be either a man or a woman. And this means women still have to fight to have the same power and control as men.
This was really hard. And I'm not even sure I express the idea properly even after quite a while searching for simple ways to explain it.
Learning to write simply
This tool might not be the most practical aid for producing good copy, but it is a very helpful exercise in bringing you down off your verbal pedestal when your language is getting a little flowery. It also helps to highlight when a longer or more complex word really is extremely useful and appropriate. We should not be afraid to use long words when they mean exactly what we want to say. Or short ones for that matter.
The English language is vast and full of wondrous words. What Up-Goer Five really shows, I suppose, is that good writing is not about keeping individual words simple, but about breaking ideas down to their simplest parts in order to communicate them effectively.
Sometimes, it's better to use a single word for that small stick with a black middle that leaves a mark when you rub it on things, even if it isn't one of the 1000 most common words around.