50 words that will improve your writing

50 words that will improve your writing

Posted by Clare Dodd Picture of Clare Dodd on 6 March 2013
Editor in Chief for Articulate Marketing. Expert on copywriting for B2B technology companies, specialising in writing about technology, marketing, branding, strategy and thought leadership subjects.
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Stephen King famously gave us three of the most useful words to improve your writing: 'kill your darlings.' You should treat words as practical rather than precious. They are the bricks to a building: they need to be sturdy and accurately placed in order to create functional and beautiful architecture. Right, 47 more to go...


  • How. People always want to know how.
  • Number. Numbers attract attention, often odd numbers work best.
  • Verb. Put some action into your headline. "Man kills woman" is better than "Woman dead" [Hat tip to Jo Higgins for that example.]
  • Promise. Be brave and make a claim.
  • Benefit. Tell your readers what they'll get out of reading your work.
  • Sensation. Titillation tantalises.

Leads (or Ledes)

Writing to Deadline by Donald M. Murray has this covered:

  • Focus. The lead makes a specific promise to the reader. That promise is contained in a tension that will be released and resolved by the reading of the story.
  • Context. The promise of the lead exists in a world that involves the reader. It has a clear, immediate significance for the reader.
  • Form. The lead implies a form (design, structure, pattern) that will help the reader understand the meaning of the information in the story.
  • Information. Statistics, quotations, revealing details, and description whet the reader's hunger for information and promise it will be satisfied in the story.
  • Voice. This is an individual, human voice tuned to the purpose of the story, a voice that provides the music to support the meaning of what is being read.
  • Surprise. The promise of something new, something that will give the reader the opportunity to become an authority on the subject and surprise those with whom the reader works and lives.


The Oatmeal has brilliantly illustrated the ten words that you need to stop misspelling. Go on, click and check them out, it's worth it for the dolphin being run over by a jet ski...


Brevity is the soul of wit.

  • Although vs. despite the fact that
  • For vs. on behalf of
  • About vs. with reference to
  • Now vs. at the present time
  • Because vs. as a consequence of
  • Let vs. afford an opportunity


Quotations lend credibility and a voice to writing, but after a while 'said' starts sounding a little abrupt.

  • Added
  • Commented
  • Remarked
  • Noted
  • Claimed
  • Sighed
  • Mused 


Knowing how to edit is knowing what not to say is just as important as saying it right.

  • Literally. Only use this if you are describing exactly and accurately what happened. [The Oatmeal makes this point rather well as well.]
  • Impactful. As I have said before, this is not a word, it's lazy writing.
  • Solution. Unless you have laid out a specific problem, you cannot offer a solution.
  • A lot. How much? A lot is too vague and can be interpreted too many ways. Write precisely.
  • Passion. No. Especially not in mission statements.
  • Really. Find a more powerful descriptive rather than use really. "It's an excellent tip" is better than "it's a really good tip."


As practical and concise as words can be, they are also powerful, emotional and sometimes beautiful. Used carefully, such words will make your writing personal. Remember, whenever you write, speak to the reader.

  • Exciting. Describe and evoke emotions. Bring your own reactions in when they are strong. Don't be afraid of feeling exposed.
  • Crunched. Evoke the readers' other senses and let them experience a sense of place.
  • Contrary. People are interested in conflict, they relish it.
  • Serendipity. Whimsy, happy endings and fortune, handled carefully, make people smile.
  • Fuck. Swear words have their place, and even venerable publications like The New Yorker have accepted the reality and necessity for profanity.


And that is number 50. Rules and precision are necessary for good writing. Practice and internalise good standards until they are automatic and then (and perhaps only then) you can begin to play with the infinite possibility of words.

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