Website Strategy Pro

Every great website starts with strategic clarity. Our Website Strategy Pro package ensures that even if you’ve already done some brand strategy work, we take the time to listen, understand, and develop a clear plan for a successful, high-performing site.

This streamlined strategy package lays the groundwork for your website, without repeating work you’ve already done. It allows you to bring existing brand thinking to the table while we bridge the gap between your brand and what it means for your website’s purpose, users and content. If you have selected Articulate to build your website, completing a website strategy Pro package is the minimum requirement before we can get started.

Why Articulate?

We combine active listening, data-driven insight, sharp analysis and strategic thinking to design websites that look good and help you hit your digital KPIs.

We root every website in your business goals and your audience’s needs, building on your existing brand strategy without duplicating it.

Our aim is to give you clarity and momentum. no jargon, no fluff, just purposeful progress.

As a B Corp since 2018, we build marketing that matters, partnering with businesses that want to grow and do good in the world.

Who is it for?

This package is perfect if you:

  • Are launching a new website or refreshing an existing one
  • Already have some brand strategy in place and want to build on it, but not start again
  • Want your website to be strategic and effective but don’t need (or want) a heavy brand strategy process
  • Need to work quickly, with a clear structure and a focused, collaborative approach

What’s included?

A summary of findings presentation, which includes findings and insights from:

  • Desk research to review any existing brand strategy documents you share with us.
  • A one-hour discovery and website tone of voice consultation, to clarify tone, purpose, and content priorities for your new site.
  • A one-hour website user personas and content mapping workshop, to define key audience types and how they’ll move through your site and what content they’ll need to see.

A strategic website recommendation presentation, which includes:

  • A verbal competitor analysis of up to three competitors, covering messaging, SEO, tone of voice and high-level keyword opportunities.
  • A visual competitor analysis showing where you can stand out in your market
  • Core functionality recommendations based on your brand objectives and user needs. What features will serve your users best?
  • Conversion-rate optimisation (CRO) best-practice guidance, tailored to your context, to help you make strategic decisions that drive engagement and conversions.

The timeline

This is a focused, efficient process that typically takes approximately one month from start to finish, depending on your availability and project complexity.

Required workshops

  • A one-hour discovery and website tone of voice workshop
  • A one-hour website user personas and content mapping workshop
  • A 30-minute functionality-focused call to discuss your needs and goals

What do you get?

By the end of this package, you’ll have:

  • Pro level project management
  • A clear strategic roadmap for your website
  • A set of practical website user personas
  • Top-level content mapping
  • Visual and verbal competitor analysis insights
  • Feature and functionality recommendations tailored to your audience and brand goals
  • CRO best-practice advice, streamlined for speed and action

Timeline

  • This is the recommended engagement before embarking on a website development and design project.
  • You’ll get a detailed timeline from your project manager at kick-off.

This datasheet provides a general overview of Articulate Marketing’s services. Each project is unique, and our processes evolve over time, so we reserve the right to make adjustments. Out-of-scope client requests must be mutually agreed by both parties in advance and may impact the project’s cost and timeline.