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hashtag n. (on social media web sites and applications) a word or phrase preceded by a hash and used to identify messages relating to a specific topic.
Despite entering the Oxford English Dictionary last year – that arbiter of lexical respectability – the hashtag still baffles many.
And little wonder; in the wrong hands they can backfire horribly (and hilariously). But used properly – to group together conversations about a particular topic – they're a cheap, easy way to attract new leads and encourage customers to further engage with your business.
So here's the quick guide on how to use hashtags.
Hat tip to Brian Solis for the photo.