Download The Master Marketing Budget Workbook

Get the guidance, templates and worksheets you need to craft a bullet-proof budget for marketing.

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About the workbook

A free interactive budgeting tool for Marketing Managers


Calculate the ROI for your marketing activities

Use this workbook to tally up your total marketing budget requirements OR to break down the budget you already have into action items. Calculate your return on investment (ROI) for marketing, craft cost-effective marketing campaigns and allocate budget by marketing activity.


Use interactive tools to collaborate with your team

Putting together a marketing budget can feel like a lonely task. But, it doesn't have to be that way. Use these worksheets to gain input from management and marketing teams. That way, all your stakeholders can contribute ideas and you get guaranteed buy-in from the get-go.


Get expert insights from marketing professionals

Throughout, this workbook is packed with additional resources and insights to help you make the most of your budget. View your budget from multiple angles to unlock further inspiration about allocating resources and prioritisation. Yes, it really is as useful as it sounds. Fill in the form to download it!

Our knowledge and expertise has helped many companies achieve their goals


"The engagement with Articulate is like nothing we have experienced before. They took the time to really get to know us as a business and the website we have now is beyond our expectations. We could not be more pleased."

Sarah Howell HTG


"Articulate's planning and integration processes are well-organised, and they have produced creative solutions for our B2B Corporation. We're reaching more leads than we could have imagined. The Articulate team are a very talented and a pleasure to work with."

Julie Roth Duff Norton


"When Articulate helped us redesign our website and move it to HubSpot as a CMS/Host, this is when we quickly began to realise the true value of Articulate and the power of the HubSpot platform. Since going live we are now experiencing triple-digit growth and this trend is not slowing down."

Mitchell Feldman RedPixie


"A very clear and focused plan on getting from an empty CRM to something that will support getting customers through the funnel. Doing HubSpot the Articulate way gives more time for customers, and takes away lots of time spent on customer admin. Safe pair of hands for your sales engine."

Phil Schofield Ripple


"Despite being "small", we received a white glove experience. The team is incredibly professional, the customer experience is delightful, the deliverables so far are exceptional. I can't wait to see the results of the entire project and start new projects with this amazing team."

Lori Brigg Cloudvisor


"We recommend Articulate for at least three reasons: they absolutely master their craft, they are a pleasure to work with and they are not just "doers" but great advisors. Thanks to their great knowledge of HubSpot, they handled specific requirements for our website single-handedly."

Vincent Lambercy FoxATM

Sound useful? Then why wait another minute - download the workbook: