Brand Strategy Overview

Introducing Articulate's Brand Strategy Offerings

Executive summary

We create comprehensive, insight-driven brand strategies that help companies differentiate, communicate, and grow. Our strategies align brand messaging across all platforms, ensuring consistency in every customer interaction. They are developed to shape a clear brand identity and positioning in the market.

We offer three brand strategy packages:

• Starter Brand Strategy: A streamlined brand strategy for businesses with a recent foundation.
• Pro Brand Strategy: A custom-defined, full brand strategy for mid-market companies.
• Enterprise Brand Strategy: A high-level strategy to support complex needs and larger organisations.

What we do and why it matters

Our Brand Strategy packages help companies clarify their identity and messaging, positioning them effectively in the market. We guide clients through a journey of discovery, defining their brand pillars, tone of voice, and target personas.

Who is this for

We believe that all clients should start with a strong strategy. Brand Strategy is essential for businesses aiming to establish or refine their brand identity, create a consistent brand voice, and differentiate from competitors.

• Starter Brand Strategy
  • SMEs seeking a clear, consistent brand foundation to build future marketing and growth efforts.
  • Perfect for businesses that have existing branding but need to refine it for consistency and alignment across all communication channels.
• Pro Brand Strategy
  • Mid-market companies looking to stand out in competitive markets and ensure brand consistency across all touchpoints.
  • Ideal for organisations that want to overhaul their brand to improve market positioning, engage audiences, and drive growth.
• Enterprise Brand Strategy
  • Large organisations with complex branding needs who need to differentiate across multiple markets and customer segments.
  • Best for companies going through significant transformations, mergers, or rebranding to ensure a cohesive, strong brand identity that resonates internally and externally.

Case studies and related documents

• Brand strategy service page
• Concord case study
• Brand Strategy - Product Hub

Pain points and questions to ask

Pain Points:

1. Inconsistent Messaging:

   Is your brand communicating different messages across various channels (website, social media, advertising)?

2. Lack of Differentiation:

   Are you struggling to stand out from competitors in a crowded market?

3. Customer Confusion:

   Do potential customers understand what your brand stands for or what makes you unique?

4. Unclear Audience Targeting:

   Are you unsure of who your ideal customer is or how to speak to them effectively?

5. Growth Challenges:

   Is your business facing difficulties in scaling because of a weak or undefined brand?

6. Internal Misalignment:

   Are your team members inconsistent when representing the brand, or do they lack clear brand guidelines?

Questions to Ask:

1. How would you describe your current brand position in the market?

   Do you feel your brand is effectively differentiating itself from competitors?

2. Do you have consistent branding across all platforms?

   Is your logo, tone of voice, and visual identity the same on your website, social media, and marketing materials?

3. Are there specific issues with customer recognition, loyalty, or perception?

   Do you feel that customers easily recognise and trust your brand, or is there confusion around what you offer?

4. Have you recently undergone a major change (e.g., new product, merger, rebranding) without a strategy update?

   Has your brand evolved but you haven't updated your strategy to reflect those changes?

5. Is your team aligned on how to represent the brand?

   Do all employees and stakeholders use the same messaging, tone, and visual assets when communicating on behalf of the company?