Your website should be one of your strongest business assets. It should be generating leads, engaging customers, and positioning your brand as an industry leader. But what if it’s not pulling its weight?
If your website feels outdated, clunky, or hard to manage, it might be time to stop patching things up and admit that a complete redesign is the smarter move.
So, how do you know when to hit reset? Here are 12 clear signs your B2B website is due for a redesign.
Keeping your website up-to-date shouldn’t feel like a constant uphill battle. If every small change requires a developer, your marketing team is constantly waiting on external help, or even worse—you’re paying an agency for basic updates—it’s time to rethink your setup.
Old, hard-to-update websites often rely on outdated CMS platforms. Or, they were custom-built with rigid templates and limited access. The result? A slow-moving digital presence that can’t keep up with your business.
The fix:
Google reports that if a page takes longer than three seconds to load, 53% of visitors will leave. Every extra second hurts conversions, ranking, and user satisfaction.
Put another way: A slow website is annoying and will cost you business.
If customers can’t navigate your site smoothly, they’ll go elsewhere. Simple as that.
The fix:
If your ideal customers can’t find you on Google, your website is as good as invisible.
Poor SEO often comes from bad site structure, outdated content, slow page speeds, or technical issues that prevent search engines from ranking your pages properly.
The fix:
First impressions matter. If your website looks and feels old, it sends the wrong message about your business.
Customers expect clean, modern, high-end visuals that align with their expectations. If your site still relies on outdated fonts, clunky layouts, or stocky designs, it’s sapping your ability to build trust with visitors.
The fix:
Your website should be working hand-in-hand with your CRM, capturing leads, tracking customer interactions, and personalising experiences automatically.
If it’s not, you’re losing valuable data and missing chances to nurture prospects into paying customers.
The fix:
Many B2B businesses now offer self-service portals for customers, partners, or team training. If your website doesn’t support this, you’re making it harder for users to engage with your business.
The fix:
If your competitors’ websites look sleeker, function better, and offer a smoother user experience, your customers will notice.
When your professional rivals have high-quality visuals, engaging content, and strong calls to action—while your site feels clunky—you’re losing credibility.
The fix:
If users struggle to find information, navigate menus, or complete actions (like booking a demo), your website isn’t working for them.
A bad user experience (UX) leads to higher bounce rates and lower conversions.
The fix:
If your website still reflects an old version of your brand, it’s causing unnecessary confusion and hindering the buyer’s journey.
Your digital presence should always match your latest brand identity, tone, and values.
The fix:
Without real-time data, you’re making website decisions blindly.
If you don’t know what’s working (or not working), you can’t optimise performance effectively.
The fix:
If you want to stand out, your website should reflect authority, credibility, and innovation.
An outdated, underwhelming website won’t position you as a leader. A clean, crisp and modern-looking site is needed to achieve that.
The fix:
If these warning signs sound familiar, it’s time to take action. A high-performing, HubSpot-powered website can generate leads, engage customers, and help you outperform competitors.
Get in touch today to discuss your next website.