Widen Your Middle Funnel: Content That Converts

You’ve built brand awareness. You’re generating leads. But what happens next?

Too often, promising prospects stall in the middle of the funnel—unengaged, unsure, and unconvinced. The solution? Strategic, sales-aligned content that answers their questions, builds trust and clears the path to purchase.

This webinar will show you how to create (and surface) content that bridges the gap between curiosity and commitment.

In this webinar, you’ll learn:

  • Creating industry and use case pages that speak directly to sector-specific pain points.
  • Using persuasive case studies to show how you solve real-world problems.
  • Optimising the “how to buy” journey with clear CTAs, navigation, robust FAQs and anti-objection messaging.
  • Comparison pages that work by highlighting your strengths without trashing the competition.
  • Being brave about pricing: what to show, when to show it, and why it builds trust.

Date: Wednesday 15 October
Duration: 30 minutes
Times:
UK Times 🇬🇧 10am and 🇬🇧 5pm BST
USA Times 🇺🇸 12 noon EST / 🇺🇸 9am PST
Matthew Stibbe
Decorative supertitle icon Articulate Marketing Expertise

Who is running it

Hosted by Matthew Stibbe, CEO of Articulate Marketing.

Over the last 25 years, Matthew has consulted for innovators like Microsoft, Google, Ecologi and HealthHero, building brands, creating content and crafting websites.

Articulate Marketing works with B2B technology clients that help people live healthy, sustainable, flourishing lives. We design, build and run Difference Engines that power long-term success.