Why Your Website Isn’t Converting (Even If It Looks Great)

B2B lead generation tips and proven strategies for 2026 and beyond.

Your website might be beautifully designed, on-brand and technically sound. But if it isn’t driving qualified leads, it isn’t doing its job.

In this webinar, we’ll unpack the real reasons B2B websites underperform, even when they look the part. Drawing on two decades of experience building high-performing websites for progressive B2B tech companies, we’ll show how conversion issues are rarely about colour palettes or copy tweaks and almost always about deeper structural, strategic and messaging gaps.

Date: Thursday, 26 February 2026. 
Duration: 30 mins
Time: 🇬🇧 UK: 5 pm (GMT) US: 🇺🇸 12 pm (EST), 🇺🇸 9 am (PST)

In this webinar, you'll learn:

  • Why good websites fail to convert and the CRO fundamentals that fix it.

  • How poor structure quietly kills conversion, including page hierarchy, journeys and calls to action 

  • What high-converting B2B websites do differently (hint: strategy, positioning and CRO need to work together)
  • A practical way to diagnose what’s not working so you can prioritise fixes that deliver measurable impact.
Matthew Stibbe
Decorative supertitle icon Articulate Marketing Expertise

Who is running it

Hosted by Matthew Stibbe, CEO of Articulate Marketing.

Over the last 25 years, Matthew has consulted for innovators like Microsoft, Google, Ecologi and HealthHero, building brands, creating content and crafting websites.

Articulate Marketing works with B2B technology clients that help people live healthy, sustainable, flourishing lives. We design, build and run Difference Engines that power long-term success.