5 Ways B2B Businesses Use Podcasts to Drive Demand Generation

Practical podcast tactics for B2B marketers who want pipeline (not just downloads)

Your podcast has an audience. Does it have a pipeline? We'll walk through how B2B businesses are turning podcasts into a genuine demand generation channel.

Join us on Thursday, 20 August 2026

Option one: 🇬🇧 10 am BST

Option two: 🇬🇧 5 pm BST / 🇺🇸 12 pm EDT / 9 am PDT

In this webinar, you'll learn about:

  • How to book podcast guests who bring a ready-made audience with them
  • How to turn a 30-minute episode into weeks of content.
  • How to track podcast listens through to booked meetings and closed deals.
  • How B2B businesses are speeding up editing, show notes and clips without losing the human voice.
Matthew Stibbe
Decorative supertitle icon Articulate Marketing Expertise

Who is running it

Hosted by Matthew Stibbe, CEO of Articulate Marketing.

Over the last 25 years, Matthew has consulted for innovators like Microsoft, Google, Ecologi and HealthHero, building brands, creating content and crafting websites.

Articulate Marketing works with B2B technology clients that help people live healthy, sustainable, flourishing lives. We design, build and run Difference Engines that power long-term success.