What perfumers can teach us about UI/UX in the age of AI

UI/UX in the age of AI

AI can now do much of the groundwork for a clear, well-organised website. It can do the same for your competitors.

That's the catch. When everyone works with the same tools, everything starts to look alike.

Perfumers have been here before. When synthetic molecules arrived, they didn't end the craft. They widened the palette, and Chanel No. 5 was one of the first perfumes to make major use of them. The difference was never the ingredients. It was the feeling.

Join us on Wednesday, 4 November 2026

Option one: 🇬🇧 10 am GMT

In this webinar, you'll learn about:

  • What does the website of the future look like
  • Why delivering information clearly is now the minimum, and creating a feeling is the difference
  • Are the laws of UI/UX really changing with AI?
  • How to wow your visitors with interactive elements and animations, without creating noise?
Ioana smiling at camera
Decorative supertitle icon Articulate Marketing Expertise

Who is running it

Hosted by Ioana Negulescu, Head of Creative Innovation at Articulate Marketing.

Over 10 years at Articulate, Ioana built the agency's design and development practice from the ground up, making it a core part of what the agency delivers today.

She works at the intersection of brand and experience design, bringing analytical rigour to creative problems and lateral thinking to strategic ones.