What Trusted B2B Websites Do Differently

Your website is doing the selling before you are. Make sure it's earning trust.

Your website is making promises. The question is whether buyers believe them.

B2B buyers are more cautious than ever. They question bold claims, look for proof, and leave fast when something feels vague or hard to verify. This webinar gives you a practical framework for building trust into every part of your website, so the buyers who find you have the confidence to take the next step.

Join us on Wednesday, 24 June 2026

Option one: 🇬🇧 10 am BST

Option two: 🇬🇧 5 pm BST / 🇺🇸 12 pm EDT / 9 am PDT

In this webinar, you'll learn about:

  • How B2B buyers decide whether to trust a website and the signals that make or break that decision in seconds.
  • The credibility gaps most B2B sites don't know they have, and why they're driving potential buyers away.
  • How to use clearer claims, stronger evidence and greater transparency to build lasting buyer confidence.
  • A practical framework for identifying the website changes that will strengthen trust fastest.
Matthew Stibbe
Decorative supertitle icon Articulate Marketing Expertise

Who is running it

Hosted by Matthew Stibbe, CEO of Articulate Marketing.

Over the last 25 years, Matthew has consulted for innovators like Microsoft, Google, Ecologi and HealthHero, building brands, creating content and crafting websites.

Articulate Marketing works with B2B technology clients that help people live healthy, sustainable, flourishing lives. We design, build and run Difference Engines that power long-term success.