The Ultimate B2B Website Homepage: The Essential Elements of a High-Converting Homepage

Your homepage is often the first interaction buyers have with your brand, but is it doing enough to convert them?

Discover what makes a high-performing B2B homepage. Learn how to structure content, sharpen messaging and design pages that engage decision-makers and generate measurable results.

Drawing on standout examples, conversion insights and Articulate’s proven strategies, you’ll gain practical ways to turn your homepage into a powerful driver of growth.

Date: Wednesday, 11 March 2026
Duration: 30 mins
UK times: 🇬🇧 10:00am and 5:00 pm (GMT) 
US times: 🇺🇸 13:00 pm (EDT), 🇺🇸 10:00 am (PDT)

In this webinar, you’ll learn about:

  • Crafting a compelling value proposition that captures attention instantly.
  • Structuring your homepage for clarity and flow to guide visitors towards action.
  • Using social proof effectively to build credibility and reduce hesitation.
  • Designing strong calls to action that increase enquiries and conversions.
  • Balancing brand storytelling with commercial focus to support sales.
  • Optimising content for different stages of the buyer journey to engage every visitor.
  • Avoiding common homepage mistakes that limit performance.
Matthew Stibbe
Decorative supertitle icon Articulate Marketing Expertise

Who is running it

Hosted by Matthew Stibbe, CEO of Articulate Marketing.

Over the last 25 years, Matthew has consulted for innovators like Microsoft, Google, Ecologi and HealthHero, building brands, creating content and crafting websites.

Articulate Marketing works with B2B technology clients that help people live healthy, sustainable, flourishing lives. We design, build and run Difference Engines that power long-term success.