Yes, you can go the quirky route. Many have. It's a viable option. But you don't have to be quirky to have a brand personality. And you don't have to dumb down your expertise, either.
In this webinar, we discuss the fine line between making a connection with your audience - who may not be technical themselves - and your products and services, and maintaining the fidelity of your subject matter.
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About the webinar
How to demonstrate technical expertise
The sign of true expertise is if you can clearly explain complex subjects to someone who knows nothing about the topic, and actually deliver some kind of understanding. It's not using big words.
Top tips for building trust in your brand
We discuss how you can use your brand to build familiarity, alignment and trust. Branding is 'who we are' not 'what we do'. It's deeper than your activities; it's a reflection of your company as a whole.
Personality - is it really so bad to stand out?
Being different often feels like putting your head above the parapet. Bang. But trying to blend in is no way to run a business. We encourage you to give yourself permission to, well, be yourself!
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How to talk about technical subjects and still have a brand personality
In this webinar, we discuss the fine line between making a connection with your audience - who may not be technical themselves - and your products and services, and maintaining the fidelity of your subject matter.
