Let's talk marketing and sales alignment.
Specifically, in this webinar hosted by Matthew Stibbe, we'll discuss how the marketing team can support sales with product literature such as brochures, webpages and case studies.
Find out how to position and market products and services while avoiding common pitfalls such as hype and technical jargon.
This webinar has already taken place. The good news is, we recorded it. Fill in the form to access the recording.
About the webinar
How to create impressive product literature
Find out about the types of product literature, such as product pages, and what place they have in the buyer's journey. And, discover how to write to impress and persuade, without hype.
Examples of great product literature
In this webinar, we'll share examples of product literature that we've created for clients and for ourselves. See exactly what you're missing, and nab some fab ideas in the process!
Multi-channel marketing and reporting
We discuss how to maintain a consistent, transparent messaging strategy on multiple marketing channels and how to use data to report on your ESG marketing strategy campaign.
