How to craft a perfect brief for your next website project

Perfect website brief

Most website briefs tell the agency what to build. The good ones tell it what the website is for.

Pages, features, a list of sites you admire: that's the part an agency can work out with you. What it can't work out on its own is who the site has to convince, what it has to change, and how you'll know it worked. When the brief leaves those out, the gaps get filled with guesses. The guesses come back later as change requests, missed deadlines and a budget conversation nobody wanted.

We've built more than 115 websites for B2B tech companies, so we've read a lot of briefs from the other side of the table.

Join us on Wednesday, 18 November 2026

Option one: 🇬🇧 10 am GMT

In this webinar, you'll learn about:

  • What most companies miss out
  • What a website agency actually needs
  • A practical checklist for your next brief
Ioana smiling at camera
Decorative supertitle icon Articulate Marketing Expertise

Who is running it

Hosted by Ioana Negulescu, Head of Creative Innovation at Articulate Marketing.

Over 10 years at Articulate, Ioana built the agency's design and development practice from the ground up, making it a core part of what the agency delivers today.

She works at the intersection of brand and experience design, bringing analytical rigour to creative problems and lateral thinking to strategic ones.