Optimising HubSpot pricing: how to rightsize your setup (and stop overpaying)

A practical guide to hubs, tiers, seats and contacts so that you can avoid expensive mistakes.

HubSpot pricing has become increasingly complex. Between hubs, tiers, seats, marketing contacts, credits and add-ons, it’s easy for marketing teams to pay for more than they need or configure their portal in ways that create problems later.

The result? Bloated subscriptions, awkward renewals, rushed upgrades and pricing decisions that feel hard to explain or justify internally.

This webinar cuts through the complexity with a practical, real-world guide to HubSpot pricing, including:

  • How HubSpot pricing really works without getting lost in the fine print
  • The most common (and expensive) HubSpot pricing mistakes marketing teams make
  • How to think clearly about hubs, tiers, seats and marketing contacts
  • When upgrades, downgrades and add-ons make sense and when they don’t
  • How to approach renewals and pricing conversations with confidence
  • A simple framework for rightsizing your HubSpot configuration over time


Date: Wednesday 4 February 2026

Time:  🇬🇧 UK: 5pm (GMT) / 12pm EST / 9 am PST 🇺🇸 

Duration: 30 minutes
Matthew Stibbe
Decorative supertitle icon Articulate Marketing Expertise

Who is running it

Hosted by Matthew Stibbe, CEO of Articulate Marketing.

Over the last 25 years, Matthew has consulted for innovators like Microsoft, Google, Ecologi and HealthHero, building brands, creating content and crafting websites.

Articulate Marketing works with B2B technology clients that help people live healthy, sustainable, flourishing lives. We design, build and run Difference Engines that power long-term success.