The backstage pass: how to make your demo page irresistible

Making demo pages convert

Most demo pages sell a ticket to a sales pitch. The best ones sell a backstage pass.

A demo request is one of the biggest asks on your website. You want a busy buyer's time and details before they've seen anything at all, and most demo pages give them very little in return. So interested visitors look, hesitate and leave. Not because the product is wrong, but because booking feels like signing up to be sold to.

Nobody queues for a sales call. Everyone wants to see backstage: how things really work, what they'll actually get from the demo, why it's worth their time.

Join us on Wednesday, 2 December 2026

Option one: 🇬🇧 10 am GMT

In this webinar, you'll learn about:

  • The UI/UX research of the ideal form
  • How to structure customer centric information
  • What elements should be included in your demo page
  • What you can learn through A/B tests about your audience
Ioana smiling at camera
Decorative supertitle icon Articulate Marketing Expertise

Who is running it

Hosted by Ioana Negulescu, Head of Creative Innovation at Articulate Marketing.

Over 10 years at Articulate, Ioana built the agency's design and development practice from the ground up, making it a core part of what the agency delivers today.

She works at the intersection of brand and experience design, bringing analytical rigour to creative problems and lateral thinking to strategic ones.